Comments on: Learn the Pros and Cons of Each PPC Search Engine http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: AFFILIATE MARKETING « Eric’s Marketing Webblog http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-23233 AFFILIATE MARKETING « Eric’s Marketing Webblog Wed, 19 Nov 2008 23:53:30 +0000 http://www.ppchero.com/?p=1353#comment-23233 [...] main pay per click providers are Google Adwords, Yahoo! Search Marketingand Microsoft adcenter. PPC HERO reviews Google adword as delivering the most traffic, highest visiblity and contains the most user [...] [...] main pay per click providers are Google Adwords, Yahoo! Search Marketingand Microsoft adcenter. PPC HERO reviews Google adword as delivering the most traffic, highest visiblity and contains the most user [...]

]]> By: Joe http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-21576 Joe Thu, 23 Oct 2008 13:16:31 +0000 http://www.ppchero.com/?p=1353#comment-21576 @ Silv: Thanks for the comment! Good tip on Yahoo match types. And I've found that the quality on Yahoo depends on the client. Some clients' audience is geared toward Yahoo and some aren't. But this is definitely something to monitor when running a YSM campaign. @ Silv: Thanks for the comment! Good tip on Yahoo match types. And I’ve found that the quality on Yahoo depends on the client. Some clients’ audience is geared toward Yahoo and some aren’t. But this is definitely something to monitor when running a YSM campaign.

]]> By: Silv http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-21567 Silv Thu, 23 Oct 2008 08:34:46 +0000 http://www.ppchero.com/?p=1353#comment-21567 @ Juice - give Google a go first - Yahoo is cheaper for a reason. If you are going down the Yahoo road - ensure you take advantage of all the different techniques within it - advanced match instead of standard. Unfortunately, the quality of Yahoo's search network has always been poor - getting better now - but was always rife with click fraud. Google can be a great place to start - just make your terms really longtail - ensure you get the right campaign structure, match types and negatives - this will be more profitable than Yahoo (in most cases!) Good article though guys Silv (from the UK) @ Juice – give Google a go first – Yahoo is cheaper for a reason.
If you are going down the Yahoo road – ensure you take advantage of all the different techniques within it – advanced match instead of standard.

Unfortunately, the quality of Yahoo’s search network has always been poor – getting better now – but was always rife with click fraud.

Google can be a great place to start – just make your terms really longtail – ensure you get the right campaign structure, match types and negatives – this will be more profitable than Yahoo (in most cases!)

Good article though guys

Silv (from the UK)

]]> By: Juice http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-21469 Juice Tue, 21 Oct 2008 19:01:35 +0000 http://www.ppchero.com/?p=1353#comment-21469 As a noob I will start my campaign with yahoo first because of cheaper clicks and quality score. As a noob I will start my campaign with yahoo first because of cheaper clicks and quality score.

]]> By: Joe http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-21443 Joe Tue, 21 Oct 2008 13:30:51 +0000 http://www.ppchero.com/?p=1353#comment-21443 Hello Fitz: Thanks! Yes, we'll have to do a follow up post that does just that. Thanks for the feedback! Hello Fitz:
Thanks! Yes, we’ll have to do a follow up post that does just that.
Thanks for the feedback!

]]> By: Fitz http://www.ppchero.com/learn-the-pros-and-cons-of-each-ppc-search-engine/comment-page-1/#comment-21441 Fitz Tue, 21 Oct 2008 13:01:13 +0000 http://www.ppchero.com/?p=1353#comment-21441 Informative article! I think you should also do a follow up that targets the 2nd tier PPCs like 7Search, Miva, Kanoodle, etc. Informative article! I think you should also do a follow up that targets the 2nd tier PPCs like 7Search, Miva, Kanoodle, etc.

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