Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information beginners will find a useful tool to get their foot in the proverbial PPC door. But rest assured you experts, we won’t let this deter us from digging down into granular, detailed analysis as well.

To start things off with a bang, we will soon release our first free white paper, Welcome to the Panama Jungle. This helpful handbook details the ins and outs of Yahoo! Search Marketing’s new PPC interface. Check in on the adventures of PPC Hero often (subscribe to our RSS feed), as we will be posting tips, tricks and news on the ever-changing landscape of paid search marketing.

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• YSM’s Quirky Little Feature, Optimize Ad Display
• Setting Up an International Yahoo! PPC Campaign
• Are Your Keywords Not Showing Due to “Low Search Volume”?
• 2 Ways You Could Be Killing Your Quality Score Without Knowing It
• Are Your PPC Ads Disappearing in Google?

This entry was posted on Monday, March 12th, 2007 at 2:40 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.