Comments on: Living On The Edge: The Google Content Network http://www.ppchero.com/living-on-the-edge-the-google-content-network/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: LadyNana http://www.ppchero.com/living-on-the-edge-the-google-content-network/comment-page-1/#comment-81119 LadyNana Mon, 24 May 2010 01:30:18 +0000 http://www.ppchero.com/?p=4727#comment-81119 One of the best articles about GCN! Keep it up! One of the best articles about GCN!

Keep it up!

]]> By: Ann http://www.ppchero.com/living-on-the-edge-the-google-content-network/comment-page-1/#comment-73049 Ann Wed, 24 Feb 2010 20:53:09 +0000 http://www.ppchero.com/?p=4727#comment-73049 You should check out adMarketplace. They specialize in PPC in the content space instead of search. They do search as well, but they are text based for content. They just came out with a new graphical ad tag cloud which won an award at DOMAINfest and has made text ads more engaging, creating higher CTRS and conversion rates. You should check out adMarketplace. They specialize in PPC in the content space instead of search. They do search as well, but they are text based for content. They just came out with a new graphical ad tag cloud which won an award at DOMAINfest and has made text ads more engaging, creating higher CTRS and conversion rates.

]]> By: Jessica http://www.ppchero.com/living-on-the-edge-the-google-content-network/comment-page-1/#comment-72375 Jessica Fri, 19 Feb 2010 16:39:54 +0000 http://www.ppchero.com/?p=4727#comment-72375 Thank you both! @Bryan- I have been excluding sites with 0 clicks and more than 100 impressions. I may expand my cutoff points later to include sites that have gotten clicks, but I think removing those with 0% click through rates is good practice. Content click-through rates can be funky anyway, since they're so low in general and then you'll have random ones with 200% CTRs, that I'm erring on the side of being conservative for now. Thank you both!

@Bryan- I have been excluding sites with 0 clicks and more than 100 impressions. I may expand my cutoff points later to include sites that have gotten clicks, but I think removing those with 0% click through rates is good practice. Content click-through rates can be funky anyway, since they’re so low in general and then you’ll have random ones with 200% CTRs, that I’m erring on the side of being conservative for now.

]]> By: Bryan http://www.ppchero.com/living-on-the-edge-the-google-content-network/comment-page-1/#comment-71925 Bryan Wed, 17 Feb 2010 01:10:34 +0000 http://www.ppchero.com/?p=4727#comment-71925 Great article... Thanks for the info. I have a quick question for the author. What do you consider a very poor or low CTR rate for the content network. How many impressions without any clicks is enough to exclude a site? Thanks! Great article… Thanks for the info. I have a quick question for the author. What do you consider a very poor or low CTR rate for the content network. How many impressions without any clicks is enough to exclude a site?

Thanks!

]]> By: Jen Francisco http://www.ppchero.com/living-on-the-edge-the-google-content-network/comment-page-1/#comment-71919 Jen Francisco Wed, 17 Feb 2010 00:59:39 +0000 http://www.ppchero.com/?p=4727#comment-71919 Thanks for the great article! I've been learning PPC for about 2 months now and it definitely takes constant monitoring at first. Your comments helped me see that I am doing some things correctly, but also showed me a few new tactics and taught me more about how to effectively run my campaigns. I've also wondered if some of the sites on the content network that Google auto-assigned our ads to were click fraud. Because typically, they really had nothing to do with our business or had any relevancy to our ads! And there would only be one click per site on them. But that one click per site added up very quickly. Anyway, good information, thanks again for sharing. Thanks for the great article! I’ve been learning PPC for about 2 months now and it definitely takes constant monitoring at first. Your comments helped me see that I am doing some things correctly, but also showed me a few new tactics and taught me more about how to effectively run my campaigns.

I’ve also wondered if some of the sites on the content network that Google auto-assigned our ads to were click fraud. Because typically, they really had nothing to do with our business or had any relevancy to our ads! And there would only be one click per site on them. But that one click per site added up very quickly.

Anyway, good information, thanks again for sharing.

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