Comments on: Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut

By: Web Marketing Services - Professional Internet Marketing by SEO Prodigy

Web Marketing Services - Professional Internet Marketing by SEO Prodigy — Fri, 05 Jun 2009 07:11:49 +0000

PPC Management: New Google Adwords Editor Released…

Google recently released a new version of its Adwords Editor tool. For those of who haven’t heard of Google Adwords Editor, it is a very useful tool to help manage large ppc campaigns. This “spreadsheet” tool allows users to make quick and eas…

By: John

John — Sat, 20 Dec 2008 00:50:33 +0000

@ Online,

In lieu of rewriting the details, you can get the basics of the Analytics hack here: http://bit.ly/30s7

@ Jon,

You touch on a good point – the 80/20 rule. 80% of your traffic/conversions come from 20% of your keywords. When you feel like there’s nowhere else to go – get granular!

By: Jon Lee Clark

Jon Lee Clark — Fri, 19 Dec 2008 19:44:25 +0000

I love this post! It is so tough to get out that rut sometimes with an old account. Something I like to do, when I run out of ideas on an already seemingly optimized campaign, is to simply narrow in on the quality score for my best performing keywords. If I don’t already have a ‘Great’ score I’ll develop individual landing pages devoted to those keywords, incorporate new A/B ad tests, explore spelling variations of the terms etc. For me, rather than getting bogged down with the account as a whole, sometimes focusing in on the top 10-20% can yield the greatest gains.

By: OnlineMediaLimited

OnlineMediaLimited — Thu, 11 Dec 2008 11:21:10 +0000

But as you know – that tool is not perfect.

There is a hack that most know about to overcome this problem (if GA is your analytics package of choice)

It would be worth your time posting about that guys – because you have a different type of reader base to other PPC blogs – some people here will find it really helpful.

I would write one on my blog – but I dont have as many readers as you guys!

By: erica

erica — Wed, 10 Dec 2008 20:58:37 +0000

@ OnlineMediaLimited

The Search Query Report is an excellent tool. Especially since sometimes your ads show up for searches in Google that you wouldn’t quite expect. This can get costly and that report really can help pluck those bad boys.

By: OnlineMediaLimited

OnlineMediaLimited — Wed, 10 Dec 2008 19:43:58 +0000

Keyword Research, Keyword Research, Keyword Research!

Quite boring but needs to be done.

Look at log files, search query reports, analytics – find untapped gold!

Ah, shiver me timbers!

By: John

John — Tue, 09 Dec 2008 16:45:03 +0000

@ Bonnie,

Thanks for the additional info. Popping in on your competition is always a good idea, and is definitely a positive when you are lacking inspiration. : ) And testing third tier search engines? Sounds vaguely familiar… http://bit.ly/3bfa0A

By: Bonnie

Bonnie — Tue, 09 Dec 2008 15:04:30 +0000

Great Post!

1. Look at what your competitors are doing: Use one of the competitor tools out there to look for new keyword ideas

2. Test third party engines – you never know what you will find.