Comments on: Manage Big, Complicated PPC Campaigns with Less Frustration! http://www.ppchero.com/manage-big-complicated-ppc-campaigns-with-less-frustration/ Heroic Feats of Pay Per Click Management Thu, 04 Dec 2008 00:17:47 +0000 http://wordpress.org/?v=2.6.3 By: Amber http://www.ppchero.com/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14454 Amber Wed, 18 Jun 2008 19:21:20 +0000 http://www.ppchero.com/2008/06/17/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14454 Hi JM, he didn't specifically say why bidding at the ad group level is risky. He mainly said that it's time consuming and if minimum bids increase or competitor bids increase then you will have to go in and adjust your bids at the keyword level which could take a while for larger campaigns. And you are correct, the report templates in Google only allows you to run the report either every day, every Monday or the first of every month. Hopefully Google can change that soon! Hi JM, he didn’t specifically say why bidding at the ad group level is risky. He mainly said that it’s time consuming and if minimum bids increase or competitor bids increase then you will have to go in and adjust your bids at the keyword level which could take a while for larger campaigns.

And you are correct, the report templates in Google only allows you to run the report either every day, every Monday or the first of every month. Hopefully Google can change that soon!

]]> By: J.M. http://www.ppchero.com/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14444 J.M. Wed, 18 Jun 2008 14:54:53 +0000 http://www.ppchero.com/2008/06/17/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14444 Why would you bid at the adgroup level to reduce risk? I can understand the time savings part of bidding that way... Also, in Google adwords if you automate the reporting, then either you get the reports daily or on just Monday last I checked. You can't specify a specific day or date to receive reports. That may have changed recently. I am not in the pay per click accounts everyday being we are a Seo Company. Thanks for the post... Why would you bid at the adgroup level to reduce risk? I can understand the time savings part of bidding that way…

Also, in Google adwords if you automate the reporting, then either you get the reports daily or on just Monday last I checked. You can’t specify a specific day or date to receive reports. That may have changed recently. I am not in the pay per click accounts everyday being we are a Seo Company. Thanks for the post…

]]> By: Amber http://www.ppchero.com/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14423 Amber Tue, 17 Jun 2008 20:52:44 +0000 http://www.ppchero.com/2008/06/17/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14423 Hi Steven, no I haven't tried those programs for campaign management. We try not to use those programs and do everything ourselves so we can learn and become better ppc advertisers. Thanks for reading! Hi Steven, no I haven’t tried those programs for campaign management. We try not to use those programs and do everything ourselves so we can learn and become better ppc advertisers. Thanks for reading!

]]> By: Steven http://www.ppchero.com/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14408 Steven Tue, 17 Jun 2008 17:51:04 +0000 http://www.ppchero.com/2008/06/17/manage-big-complicated-ppc-campaigns-with-less-frustration/#comment-14408 Have you guys look into Tracking202 or Prosper202 for campaign management? Have you guys look into Tracking202 or Prosper202 for campaign management?

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