Comments on: Managing Successful PPC Campaigns is a Science and an Art Form http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Matt Commins http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/comment-page-1/#comment-52536 Matt Commins Wed, 09 Sep 2009 20:46:58 +0000 http://www.ppchero.com/?p=3949#comment-52536 Another great article Joe. I fully agree PPC management is a blend of scientific, mathematic, and artistic skills. It's very rare to meet marketers who encompass superior knowledge of all three of those skills. I think the most important trait/skill is the willingness to learn, increase your knowledge set, and apply that knowledge. If you think about it, PPC isn't really that hard. You choose keywords, set CPCs, write ads, and create landing pages. However, in order to be successful in the long term, you always have to be ahead of the curve and the only way to do that is by reading a lot and listening/questioning to other PPC managers. On the lighter side, now I have something more eloquent to say when someone asks me what I do ;0) Another great article Joe. I fully agree PPC management is a blend of scientific, mathematic, and artistic skills. It’s very rare to meet marketers who encompass superior knowledge of all three of those skills. I think the most important trait/skill is the willingness to learn, increase your knowledge set, and apply that knowledge. If you think about it, PPC isn’t really that hard. You choose keywords, set CPCs, write ads, and create landing pages. However, in order to be successful in the long term, you always have to be ahead of the curve and the only way to do that is by reading a lot and listening/questioning to other PPC managers.

On the lighter side, now I have something more eloquent to say when someone asks me what I do ;0)

]]> By: Joe http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/comment-page-1/#comment-52511 Joe Wed, 09 Sep 2009 12:41:29 +0000 http://www.ppchero.com/?p=3949#comment-52511 @Mark: Oh man, you are right! I didn't even think about the Renaissance Person aspect of SEM management! I should have used that in my headline! Good one! @Robert: Thanks! Yep, excellent PPC management is not novice business. It requires a lot of skills in varied areas of expertise. @Mark: Oh man, you are right! I didn’t even think about the Renaissance Person aspect of SEM management! I should have used that in my headline! Good one!

@Robert: Thanks! Yep, excellent PPC management is not novice business. It requires a lot of skills in varied areas of expertise.

]]> By: SearchCap: The Day In Search, September 8, 2009 http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/comment-page-1/#comment-52466 SearchCap: The Day In Search, September 8, 2009 Tue, 08 Sep 2009 20:58:13 +0000 http://www.ppchero.com/?p=3949#comment-52466 [...] Managing Successful PPC Campaigns is a Science and an Art Form, PPC Hero [...] [...] Managing Successful PPC Campaigns is a Science and an Art Form, PPC Hero [...]

]]> By: Robert Brady http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/comment-page-1/#comment-52459 Robert Brady Tue, 08 Sep 2009 19:26:08 +0000 http://www.ppchero.com/?p=3949#comment-52459 This is exactly why you can't just assign PPC to the low man on the totem pole of the web team. Proper PPC management requires a lot of different skills, the possession of which makes them a valuable commodity. You may have to hire an agency to get this kind of talent, but if you have it in-house, you're fortunate. This is exactly why you can’t just assign PPC to the low man on the totem pole of the web team. Proper PPC management requires a lot of different skills, the possession of which makes them a valuable commodity. You may have to hire an agency to get this kind of talent, but if you have it in-house, you’re fortunate.

]]> By: Mark Kennedy http://www.ppchero.com/managing-successful-ppc-campaigns-is-a-science-and-an-art-form/comment-page-1/#comment-52458 Mark Kennedy Tue, 08 Sep 2009 19:13:29 +0000 http://www.ppchero.com/?p=3949#comment-52458 Hi, Joe. Nice post. One of the things I love about my job is that it forces me to use both sides of my brain. You're right in the fact that there is a lot of math involved, but using your talents to utilize the analytics is just as important. Things like ad text, landing page design, copywriting, etc. So SEM pros are sort of like Renaissance men/women in a way. By the way, I love how the superhero sidekick in your logo is like SEO-boy. Classic. Hi, Joe. Nice post. One of the things I love about my job is that it forces me to use both sides of my brain. You’re right in the fact that there is a lot of math involved, but using your talents to utilize the analytics is just as important. Things like ad text, landing page design, copywriting, etc. So SEM pros are sort of like Renaissance men/women in a way.

By the way, I love how the superhero sidekick in your logo is like SEO-boy. Classic.

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