If you are planning on attending the Masters of Business Online internet marketing conference in Indianapolis, but haven’t bought your tickets yet - now’s the time!  Early bird registration has been extended until this Friday, September 26th.

By attending this conference, you will be able to:

Generate more (and better!) leads

• Help targeted prospects find you by making your web site “search-engine friendly”
• Establish more effective email campaigns and touch points. Check and improve your
  link popularity.
• Test the growing number of Web 2.0 tools to find one that works for you.

Move prospects through the buying cycle

• Develop relevant value propositions. Engage customers with logical relationship management techniques.
• Establish “offers” that make sense and fit your business model.
• Build robust follow-up efforts to close the sales loops

Define relevant analytics

• Go beyond basic clicks and hits.
• Evaluate multi-touch best practices, and establish
  test metrics and systems.

Create a bridge to your business brand and goals

• Determine when products require different sales approaches or types of interaction.
• Align your web activities with business strategy.
• Build a 360° view.
• Break down silos between marketing, sales, and IT.

Visit the MBO website to register for the event today.

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This entry was posted on Tuesday, September 23rd, 2008 at 6:59 am and is filed under Hanapin Marketing News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.