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	<title>Comments on: My Best Advice on Improving Your Google &amp; Yahoo Quality Scores</title>
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	<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Bookmarks about Keywords</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-19201</link>
		<dc:creator>Bookmarks about Keywords</dc:creator>
		<pubDate>Tue, 09 Sep 2008 08:30:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-19201</guid>
		<description>[...] - bookmarked by 5 members originally found by yoggy on 2008-08-19  My Best Advice on Improving Your Google &amp; Yahoo Quality Scores  http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/ - bookmarked [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8211; bookmarked by 5 members originally found by yoggy on 2008-08-19  My Best Advice on Improving Your Google &amp; Yahoo Quality Scores  <a href="http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/" rel="nofollow">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/</a> &#8211; bookmarked [...]</p>
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		<title>By: PPC Team Reading List 7.11.08 &#187; (EMP) E-Marketing Performance</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15562</link>
		<dc:creator>PPC Team Reading List 7.11.08 &#187; (EMP) E-Marketing Performance</dc:creator>
		<pubDate>Fri, 11 Jul 2008 14:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15562</guid>
		<description>[...] My Best Advice on Improving Your Google &amp; Yahoo Quality Scores [...]</description>
		<content:encoded><![CDATA[<p>[...] My Best Advice on Improving Your Google &#38; Yahoo Quality Scores [...]</p>
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		<title>By: Eloi</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15423</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Tue, 08 Jul 2008 08:25:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15423</guid>
		<description>Very true, very good advice! The only thing I can say, is that I tend to tweak my campaigns when putting them on Yahoo; I find that for any given client/sector, search trends will be very different from one search engine to another. Especially about the position that will attract the eye (and clicks) the most... The Crtl C Ctrl V approach seems to generate less ROI than building a tailored campaign for each search market/engine. After all, you wouldnt put advertising for luxury products in a very poor part of town...</description>
		<content:encoded><![CDATA[<p>Very true, very good advice! The only thing I can say, is that I tend to tweak my campaigns when putting them on Yahoo; I find that for any given client/sector, search trends will be very different from one search engine to another. Especially about the position that will attract the eye (and clicks) the most&#8230; The Crtl C Ctrl V approach seems to generate less ROI than building a tailored campaign for each search market/engine. After all, you wouldnt put advertising for luxury products in a very poor part of town&#8230;</p>
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		<title>By: Craig Danuloff</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15319</link>
		<dc:creator>Craig Danuloff</dc:creator>
		<pubDate>Sat, 05 Jul 2008 13:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15319</guid>
		<description>Good ideas. Breaking up ad-groups is a great tip that many more need to apply. I&#039;ve posted some expanded thoughts on when and why to split ad-groups up over at http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/</description>
		<content:encoded><![CDATA[<p>Good ideas. Breaking up ad-groups is a great tip that many more need to apply. I&#8217;ve posted some expanded thoughts on when and why to split ad-groups up over at <a href="http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/" rel="nofollow">http://www.clickequations.com/blog/2008/07/its-an-ad-group-not-a-keyword-group/</a></p>
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		<title>By: It&#8217;s An Ad-Group Not A Keyword Group &#124; The ClickEquations Blog</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15318</link>
		<dc:creator>It&#8217;s An Ad-Group Not A Keyword Group &#124; The ClickEquations Blog</dc:creator>
		<pubDate>Sat, 05 Jul 2008 12:29:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15318</guid>
		<description>[...] campaigns is one I hope to cover extensively in the coming weeks. This post was inspired by one over at PPC Hero talking about the benefits of breaking down ad-groups.  addthis_url = [...]</description>
		<content:encoded><![CDATA[<p>[...] campaigns is one I hope to cover extensively in the coming weeks. This post was inspired by one over at PPC Hero talking about the benefits of breaking down ad-groups.  addthis_url = [...]</p>
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		<title>By: David h</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15251</link>
		<dc:creator>David h</dc:creator>
		<pubDate>Fri, 04 Jul 2008 19:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15251</guid>
		<description>great advice and a quality job in breaking down somthing that can offer appear to be complex into an easy to read and understand format.</description>
		<content:encoded><![CDATA[<p>great advice and a quality job in breaking down somthing that can offer appear to be complex into an easy to read and understand format.</p>
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		<title>By: Pay Per Click Journal</title>
		<link>http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/comment-page-1/#comment-15121</link>
		<dc:creator>Pay Per Click Journal</dc:creator>
		<pubDate>Thu, 03 Jul 2008 20:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/my-best-advice-on-improving-your-google-yahoo-quality-scores/#comment-15121</guid>
		<description>These are definitely great tips... love your blog!</description>
		<content:encoded><![CDATA[<p>These are definitely great tips&#8230; love your blog!</p>
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