Comments on: New Contact Form Extensions Beta from Google – Super Cool

By: George Bounacos

George Bounacos — Fri, 16 Sep 2011 20:07:00 +0000

I think it’s probably fun to play with. If conversion rate is increased, I’m for it. I have no idea how a Google Haiku ad outperforms a well-done landing page, but wouldn’t that be weird if it did? Kind of takes one of the Quality Score issues & throws it right out the window, right?

By: Rick

Rick — Wed, 25 Aug 2010 16:51:05 +0000

What’s the current status of this beta program? Curious to know what Google’s position is on the beta.

Thanks,

By: Bases de Datos

Bases de Datos — Tue, 02 Feb 2010 00:25:22 +0000

a logical step, first from impressions to clicks, now from clicks to lead generation

By: Gene Gerwin

Gene Gerwin — Fri, 29 Jan 2010 22:32:56 +0000

If this feature will be optional for the #1 placed ad, it will be interesting to see what percentage of advertisers will enable it- especially if they’re overbidding to stay #1 since this would force them to pay the maximum bid.

By: Alan Bleiweiss

Alan Bleiweiss — Fri, 08 Jan 2010 17:06:38 +0000

Amber,

When you call in with the special ID, and get “re-routed” is that a re-route to the customer without being given the prospect’s actual phone number? Or are you just given that phone number? I would shutter to think how completely convoluted and extra-stepish this whole thing could become if that’s the case.

Complete insanity as far as I’m concerned. For anyone other than Google, that is.

By: Josh

Josh — Wed, 06 Jan 2010 19:40:26 +0000

I’m sure getting people to bid more aggressively for top position in no way factored into Google’s decision to roll this feature out.

IMO, this feature isn’t very useful for most industries, but will increase click costs in every industry as DIY PPC managers that don’t know any better will crank up their bids to capitalize on this “innovation”.

By: Matt Dunlap

Matt Dunlap — Wed, 06 Jan 2010 19:30:56 +0000

@amber – Less people will use it, but it have a better conversion rate

By: Amber

Amber — Wed, 06 Jan 2010 19:27:23 +0000

Kind of, but you’re not setting up a different amount to be charged for forms submitted, you’ll be charged on your max CPC like you would if they simply clicked on your ad.

By: Amber

Amber — Wed, 06 Jan 2010 19:26:32 +0000

when someone submits the form, they’ll be expecting a sales associate to call them back. Sometimes, talking to an actual sales associate can convert more people than a landing page alone. It could go either way though, that’s why it’s in beta.

By: Cormac

Cormac — Wed, 06 Jan 2010 18:42:54 +0000

I don’t see any logic in this at all.

This technique is taking the conversion AWAY from the landing page which is pretty much the bread of butter objective of all PPC campaigns.

Sure, people will fill out the form but will they convert better by NOT visiting your landing page?

I doubt it.

I actually can’t think of a single practical use for this ad where using the PPC contact form would be better for both the user and the website owner than using the website.