Comments on: New Placement Feature in Google Now Live http://www.ppchero.com/new-placement-feature-in-google-now-live/ Heroic Feats of Pay Per Click Management Wed, 03 Dec 2008 21:50:34 +0000 http://wordpress.org/?v=2.6.3 By: Is There Hope For Google Placements? - KoMarketing Associates http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-16411 Is There Hope For Google Placements? - KoMarketing Associates Fri, 25 Jul 2008 21:45:53 +0000 http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-16411 [...] New Placement Feature in Google Now Live - by Amber at PPCHero [...] [...] New Placement Feature in Google Now Live - by Amber at PPCHero [...]

]]> By: John http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-15939 John Fri, 18 Jul 2008 07:45:17 +0000 http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-15939 This new feature seems to contradict Google's Youtube video (http://www.youtube.com/watch?v=i7vgBPtqS14&sdig=1) published a week ago which says it's best to separate content campaigns from search campaigns. As the video indicates you can better customize ads for search and content if they are separated. This new feature seems to contradict Google’s Youtube video (http://www.youtube.com/watch?v=i7vgBPtqS14&sdig=1) published a week ago which says it’s best to separate content campaigns from search campaigns.

As the video indicates you can better customize ads for search and content if they are separated.

]]> By: ShaneeK http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-15925 ShaneeK Fri, 18 Jul 2008 01:22:06 +0000 http://www.ppchero.com/new-placement-feature-in-google-now-live/#comment-15925 I was playing with this today and at first thought that it would be really cool, but I'm not sure that I like it yet. It seems that if you are wanting the "Placements" so that you can show your ad where it's not necessarily "contextually relevant" (maybe more demographically or topically relevant) this doesn't seem to help. You still have to create a new ad group, without the keywords. You still have an either or situation on the whole... Anyone else have good ideas or ways that they are using this yet? I was playing with this today and at first thought that it would be really cool, but I’m not sure that I like it yet. It seems that if you are wanting the “Placements” so that you can show your ad where it’s not necessarily “contextually relevant” (maybe more demographically or topically relevant) this doesn’t seem to help. You still have to create a new ad group, without the keywords.

You still have an either or situation on the whole… Anyone else have good ideas or ways that they are using this yet?

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