Down The Rabbit Hole - Optimizing Programmatic Campaigns
Read on for 8 tips that you can implement when analyzing the performance of your programmatic campaign.
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park!
For those of you who are unfamiliar with remarketing, check out this article Jessica wrote for PPC Hero on how to find remarketing success. The abridged purpose of remarketing is to reach your previous website visitors with extremely relevant ads as they browse around other sites, and Weinberg provides some staggering remarketing statistics:
Those are definitely stats to make you say, “Hmm, maybe this remarketing thing is worth a try,” but Weinberg says Google isn’t done refining this tool to benefit website publishers and advertisers alike: “In the coming months, we have plans to introduce a suite of new features that will make remarketing even smarter, faster and more dynamic.”
What do you think those additional features will be? Have you tried remarketing and observed stunning results like Yankee Candle? Share your thoughts and experiences with us in the comments section below!
For further information about this topic, check out the following links:
Thanks for reading, and stay tuned for more news updates from PPC Hero!
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