The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.
Joe reviewed the new WordStream keyword tool- we can always use more tools to expand our keyword research horizons, and this one is handy- and free!
Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.
We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC advertising. Learn more about Hanapin Marketing's pay-per-click management services.
Related posts:
- Our Greatest Hits for October 2010
- Our Greatest Hits for July 2009
- Our Greatest Hits for October 2011
- Our Greatest Hits for August 2009
- Our Greatest Hits for October!
