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	<title>Comments on: Our Top 10 Blog Posts for 2008!</title>
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	<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Joomla Ads</title>
		<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/comment-page-1/#comment-29862</link>
		<dc:creator>Joomla Ads</dc:creator>
		<pubDate>Tue, 17 Feb 2009 00:45:23 +0000</pubDate>
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		<description>Thanks for the tips!</description>
		<content:encoded><![CDATA[<p>Thanks for the tips!</p>
]]></content:encoded>
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	<item>
		<title>By: Big List of 2008 Recap Posts Designers Blog + News</title>
		<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/comment-page-1/#comment-26418</link>
		<dc:creator>Big List of 2008 Recap Posts Designers Blog + News</dc:creator>
		<pubDate>Wed, 07 Jan 2009 01:38:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2140#comment-26418</guid>
		<description>[...] PPC Hero: Our Top 10 Blog Posts for 2008! [...]</description>
		<content:encoded><![CDATA[<p>[...] PPC Hero: Our Top 10 Blog Posts for 2008! [...]</p>
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	<item>
		<title>By: Amber</title>
		<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/comment-page-1/#comment-25929</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Wed, 31 Dec 2008 12:56:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2140#comment-25929</guid>
		<description>Hi Ellerton, I haven&#039;t tested using the registered symbol with the space. Mainly b/c  I think it looks more funny with the space than to have to word bolded. But I have tested it several times without the space and in each ad group I have at least a 4% CTR.  I will put in a test with the space for a week or two and see what happens!</description>
		<content:encoded><![CDATA[<p>Hi Ellerton, I haven&#8217;t tested using the registered symbol with the space. Mainly b/c  I think it looks more funny with the space than to have to word bolded. But I have tested it several times without the space and in each ad group I have at least a 4% CTR.  I will put in a test with the space for a week or two and see what happens!</p>
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		<title>By: Ellerton Whitney</title>
		<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/comment-page-1/#comment-25894</link>
		<dc:creator>Ellerton Whitney</dc:creator>
		<pubDate>Tue, 30 Dec 2008 23:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2140#comment-25894</guid>
		<description>In retrospect, I have put this comment in the wrong spot... but I can&#039;t delete or move it!</description>
		<content:encoded><![CDATA[<p>In retrospect, I have put this comment in the wrong spot&#8230; but I can&#8217;t delete or move it!</p>
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	<item>
		<title>By: Ellerton Whitney</title>
		<link>http://www.ppchero.com/our-top-10-blog-posts-for-2008/comment-page-1/#comment-25893</link>
		<dc:creator>Ellerton Whitney</dc:creator>
		<pubDate>Tue, 30 Dec 2008 23:35:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=2140#comment-25893</guid>
		<description>Going over one of the top blog posts -- I wanted to see if any one had tested the spacing of ® symbols on branded terms and its effect on Click Through?

For example, if you were to advertise for the brand Acme, your ad title might be &quot;Acme® Widgets.&quot;  However, if someone searches on &quot;acme widgets&quot; the brand name &quot;Acme&quot; will NOT be bolded in Google due to the registered trademark symbol immediately following the word &quot;Acme.&quot;  Alternatively, if your ad title is &quot;Acme ® Widgets&quot; it doesn&#039;t look quite right, but both &quot;Acme&quot; and &quot;Widgets&quot; would be bolded.</description>
		<content:encoded><![CDATA[<p>Going over one of the top blog posts &#8212; I wanted to see if any one had tested the spacing of ® symbols on branded terms and its effect on Click Through?</p>
<p>For example, if you were to advertise for the brand Acme, your ad title might be &#8220;Acme® Widgets.&#8221;  However, if someone searches on &#8220;acme widgets&#8221; the brand name &#8220;Acme&#8221; will NOT be bolded in Google due to the registered trademark symbol immediately following the word &#8220;Acme.&#8221;  Alternatively, if your ad title is &#8220;Acme ® Widgets&#8221; it doesn&#8217;t look quite right, but both &#8220;Acme&#8221; and &#8220;Widgets&#8221; would be bolded.</p>
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