Ad Copy Testing, Ad Customizers
Geographic Customizers: Feed & Ad Creation
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads. Read More »
Ad Copy Testing, Ad Customizers
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads. Read More »
Hero Conf, How
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend. Read More »
Social, Social Media
In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit. Read More »
PPC News
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more... Read More »
PPC Strategy, Time Management
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager. Read More »
Lead Gen
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other. Read More »
Basic PPC Strategies, Opinion
We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow. Read More »
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