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Why You Can’t Just Trust Your Split Test Stats
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The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.

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4 AdWords Editor Features To Save You Time
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AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis.

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8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns…
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I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.

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Utilize And Test Holiday Ad Copy
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Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.

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Now Seeking: A More Representative Speaker Slate
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One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those …

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Knockout PPC for 2015

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Harmony, Intent & Facebook Landing Pages
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Facebook landing pages for ads are just as important, if not more, than AdWords or Bing.

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Introducing the Stockton Report: Find Keywords with Hidden Value
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It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.

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Google AdWords Puts Focus on Shopping Campaigns
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As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.

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Knockout PPC for 2015

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Two Hero Conf Events, One Unbeatable Price!
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There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we’re giving you the chance to attend our next two events, at an …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Hero Pro
The Easiest Way To Protect Your Campaigns From Wasted Spend
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Hero Pro's Ad Guardian does something you simply don't have time to do. It constantly monitors your website for downtime and pauses ads when your site goes down.

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PPC Hero is a proud member of #PPCChat

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How Does AdWords Work? An Overview Of Google’s PPC Advertising…
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With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.

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Knockout PPC for 2015

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Gain Insight Into User Intent With These Two Analytics Reports
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Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.

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