We can always count on PPC Hero to help! Today he’s supporting the Earth, and so should we! You don’t have to be a superhero to help save the planet. Get out there and plant a tree, or pick up trash in your neighborhood, commit to driving your car less and taking public transportation instead, or join in on a community Earth Day activity. Let’s join PPC Hero in being good stewards of our Earth and its resources! (Check out …
What Visible Quality Score Isn’t Telling You
April 22nd, 2011 | PPC Hero Ally | Quality Score
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a ‘Blog Tour’ to promote his upcoming book ‘Quality Score in High Resolution’ which will be released in May and is now available for discounted pre-order. In this post he explains some of the lessor-known facts of the quality score metric reported by AdWords
Hello, AdWords Topic Targeting!
April 21st, 2011 | Jessica Niver | Content / Display Network
As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen.
What’s that last option? It’s the topics tab! And if display advertising has a significant role in your PPC advertising strategy, you’re probably going to want to figure out how it works.
A few months ago, I talked …
News Update: Hasta La Vista…Search?
April 19th, 2011 | Kayla Kurtz | News Updates
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?
So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few reports and surveys recently released that show small businesses leaning toward an emphasis on social media marketing instead of the “traditional” search marketing. The first survey he supplies shows …
Four Tips to Liven Up Your Facebook Marketing
April 19th, 2011 | WordStream | Facebook
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll need to add new content regularly. While you can’t join a French cooking class with your fans, you can still show them you care by treating them to regular updates to your fan page.
Here are a few quick ways to …
Developing a Pay-Per-Click Strategy
We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning. This article is aimed at helping you to understand and devise a strategy for your pay per click accounts. Without further adieu let’s begin by discussing the differences in goals, …
WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I get from telling Google that, actually, I’m the better judge of relevancy (thank you very much!). No. The true reason I love working with negatives is because it means I have an excuse to pour over our search queries. And …
News Update: Google Instant–Win, Lose or Draw?
April 12th, 2011 | Kayla Kurtz | News Updates
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to determine what counted as an “impression” to keep any huge shift …
PPC Hero Knows 4 Ways To Increase Your Display Traffic
April 12th, 2011 | Abby | Ask PPC Hero, Basic PPC Strategies, Content / Display Network, Google AdWords, Google Display Network, Video Blog
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my favorite Excel tricks…
When I first …
