This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This is an indication of a number of search trends:
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Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about.
Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up on PPC management basics is always necessary, but advanced …
Can’t get enough of that hunky PPC Hero? Or that wily SEO Boy? Or that gorgeous Miss Clicks? Or that shady ROI Bandit? Well, now you can! We have created a PPC Hero Illustration Archive over at Flickr. Now you can reminisce about all of the adventures PPC Hero has had thus far (and there are many more to come!). Check out the archive HERE!
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients’ accounts were not properly linked and I had until March 5th to fix the problem.
It’s come to our attention that your AdWords account has not been properly linked with your Google Analytics account. If you do not link your accounts by March 5, 2008, we cannot ensure that your …
What is a conversion funnel?
A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the conversion process.
How can a conversion funnel help increase my conversions?
Conversion funnels can …
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns’ reach, but within a prescribed …
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to alleviate any confusion: display URLs are what is displayed in your ad text – destination URLs …
Yes, it’s that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC Hero has taken this literally! Happy Valentine’s Day from PPC Hero!
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