- Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits.
- This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective PPC campaign for a client. While he hits most of the major points, the biggest thing that is missing is customization. This plan seems to me to be geared for a “set …
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PPC News Roundup for October 24, 2007
October 24th, 2007 | Amber | PPC News Round Up
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See How Easily You Can Improve Your PPC Performance
October 22nd, 2007 | John | Basic PPC Strategies
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the following:
Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy …
In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge!
In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in competitive markets. As a result many advertisers were forced to pay outrageous CPCs and had no choice in the matter. Google AdWords’ …
2 Ways Account History Can Affect Your Quality Score
October 18th, 2007 | Amber | Google AdWords Quality Score
Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to the success of your campaigns. In this post I’d like to outline two theories on how your performance history …
Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score.
Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into AdWords and compulsively check your previous day’s stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you added to your account yesterday are all labeled “Inactive for Search” and doing nothing better than collecting cyber-dust.
When Google labels a keyword …
3 Components of the Quality Score Everyone Should Know
October 16th, 2007 | Amber | Google AdWords Quality Score
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you were to construct a building. You have all your major components of putting together the building, but it’s not …
Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
October 15th, 2007 | Joe | Google AdWords Quality Score
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts. Most of the time this misinformation is based loosely on truth, but it gets more distorted with each re-telling.
The one phenomenon in the PPC world that has generated the most buzz, speculation and questions is the Google AdWords …
Expand Your View on Google’s Quality Score and See Your Campaign Grow!
October 14th, 2007 | Joe | Google AdWords Quality Score
Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be some sort of chatter about this topic.
Every day this week we will look at the quality score from a different …
Has AdBrite Worked Well For You? If So, Share Your Secret!
October 12th, 2007 | Joe | 2nd & 3rd Tier Search Engines
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search engines to perform well. This is a challenge I’ve recently encountered with AdBrite and I thought I’d get your feedback.
AdBrite is the “internet’s ad marketplace” according to their tag line. Through this service you can distribute …
25 Possible Reasons Why Your PPC Campaigns are Failing
October 11th, 2007 | Amber | Basic PPC Strategies
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns may be failing other than this list, so by all means feel free to append to this list if you have any!
