There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account or campaign, may not work well for another. If you haven’t spent time exploring the settings options, you are likely using the defaults and a few quick changes …
A Guide to Google AdWords Settings
June 8th, 2010 | Erin | Advanced PPC Strategies
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PPC News Roundup for June 04, 2010
June 4th, 2010 | Dan | PPC News Round Up
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds into display ads, thus allowing direct, real-time updates and interactions to the ads.
Need some tips on running paid search ads for local …
Our Greatest Hits for May 2010
June 3rd, 2010 | Caleb | Greatest Hits
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to one of these fateful PPC fallacies, we give a little advice along the way to …
Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
The Issue:
The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate.
A Solution:
I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I wanted to share the following process for combining the interface report with the desktop tool to …
PPC News Roundup for May 28, 2010
May 28th, 2010 | Dan | PPC News Round Up
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability. While I wouldn’t recommend giving up the dream altogether, there are a few things you should know before planning your Facebook campaign.
Beyond keywords and campaign structure, copywriting is fundamental in PPC. …
Using Data Trends to Indentify PPC Opportunities
May 25th, 2010 | Erin | Basic PPC Strategies
The great thing about PPC is that it is easy to track and measure. When you link your PPC account with Google Analytics or other data program, you can exponentially expand your wealth of data to really understand who your user is and how they are finding you. All of this is great, but the data doesn’t do any good unless you use it. Don’t wait until your account is in trouble, looking into data now can help you …
PPC News Roundup for May 21, 2010
May 21st, 2010 | Dan | PPC News Round Up
Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based?
If you aren’t managing your SEM accounts through a desktop editor, now is the time to start. The SEM desktop tools from Google, MSN, …
Staying Ahead Of Shifts In PPC Traffic
May 20th, 2010 | Samyukta | Advanced PPC Strategies
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In this post, I’ll focus on understanding traffic trends in your PPC accounts and in my follow-up post I will talk about how to effectively leverage …
Using Search Funnels to Grow Your Adwords Account
What is the new search funnels feature?
Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords currently attributes conversions to the last click, but as we all know, few conversions are driven by just one click on one ad. There are usually many touch points with a customer, so the search funnels reports allow us to
Don’t Trust Your Brain: Managing PPC With Friends
May 17th, 2010 | Jessica Niver | Tools
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, …
