I recently had a situation arise that made me take a look at quality score beyond the keyword level. I needed to understand what changes at different levels could actually do to affect the performance of my account as a whole, beyond the mere assumption that everything will have an effect on everything. The need for this understanding stemmed from having campaigns within an account that are completely unrelated and managed by different individuals. This isn’t the first time I’ve …
Account Level Quality Score: What about it?
December 20th, 2010 | Rob Boyd | Quality Score
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AdWords Ad Extensions: An Overview
December 17th, 2010 | Jessica Niver | Google AdWords
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads.
PPC News Roundup for December 17, 2010
December 17th, 2010 | Abby | PPC News Round Up
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences as Twitter, Gizmodo, Jezebel and Gawker. Through several case studies, this article reaffirms that it is important to diversify your passwords so if someone outside your company gets a hold of one they won’t have access to all your …
PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month.
A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC account structure, based on industry-proven best practices. …
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to some highly enticing ad copy and landing pages, there is still significant potential for this …
PPC News Roundup for December 10, 2010
December 10th, 2010 | Abby | PPC News Round Up
I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool that helps you determine potential customers overseas. Just enter in keywords and select the marketing you’d like to explore. Ads for Global Advertisers is a website that contains step-by-step guides and tools to take you from a local to …
Google Ads for Global Advertisers
December 8th, 2010 | Bryan Watson | Advanced PPC Strategies, Geo Targeting, Google AdWords, Keyword Research
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t necessarily a new product, but a better integration of several existing Google products (including Global Market Finder) that makes it easier for businesses to address overseas markets. These two new and exciting tools are huge steps in terms of global …
Stand Out From The Crowd By Utilizing Product Extensions and PLAs
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers to make shopping decisions before costing you money by clicking on your ad, thereby saving you money …
PPC News Roundup for December 3, 2010
December 3rd, 2010 | Abby | PPC News Round Up
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword as a separate entity, targeting the singular form of a keyword does not mean you …
Our Greatest Hits for November 2010
December 2nd, 2010 | Jessica Cates @Jessica_Cates | Greatest Hits
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! By now, Facebook’s giant online status and growing advertising importance is common knowledge; however, Jen’s article takes us one step further …
