I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration process. Finally, the USA has an export of epic proportions to volley back at those Brits… of course, The Beatles, Led Zeppelin, the Rolling Stones, and Eddie Izzard are going to be hard to beat, but I think Panama is up for the challenge.

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• PPC Management Handbooks
• It Ain’t Easy, but You Can Move Keywords in Panama
• PPC News Roundup for May 16, 2007
• 4 Ways to Enhance Your Performance in Yahoo!’s Panama
• The Long and Short of It (Ad Text Lengths within Panama)

This entry was posted on Friday, March 23rd, 2007 at 5:04 am and is filed under Yahoo! Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.