http://www.ppchero.com/placement-performance-reporting/ Heroic Feats of Pay Per Click Management Fri, 21 Nov 2008 06:27:56 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/placement-performance-reporting/#comment-4260 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign Wed, 21 Nov 2007 21:09:39 +0000 http://www.ppchero.com/2007/05/24/placement-performance-reporting/#comment-4260 [...] Site Exclusion: Currently, there is no Placement Performance Reporting available for PPA campaigns. When I bring this up with my AdWords representative, I’m told that “reporting for sites is not available, and they haven’t heard about it being in the pipeline.” If you are completely confident that certain sites on Google’s Content Network do not work for you, it is possible to add them as excluded sites for PPA. However, please refer to my point in #4. There is zero risk in trying PPA. The clicks are free. You only pay when visitors perform the desired action on your site. As long as you’ve set a sustainable cost-per-action, you’re golden. The one caveat being if you determine that certain sales or sign-ups are fraudulent. In that case, by all means exclude the sites that brought in that traffic! [...] [...] Site Exclusion: Currently, there is no Placement Performance Reporting available for PPA campaigns. When I bring this up with my AdWords representative, I’m told that “reporting for sites is not available, and they haven’t heard about it being in the pipeline.” If you are completely confident that certain sites on Google’s Content Network do not work for you, it is possible to add them as excluded sites for PPA. However, please refer to my point in #4. There is zero risk in trying PPA. The clicks are free. You only pay when visitors perform the desired action on your site. As long as you’ve set a sustainable cost-per-action, you’re golden. The one caveat being if you determine that certain sales or sign-ups are fraudulent. In that case, by all means exclude the sites that brought in that traffic! [...]

]]> http://www.ppchero.com/placement-performance-reporting/#comment-1191 PPC Hero : Why You Shouldn’t Worry About Click Fraud Wed, 25 Jul 2007 18:04:33 +0000 http://www.ppchero.com/2007/05/24/placement-performance-reporting/#comment-1191 [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk. [...] [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk. [...]

]]> http://www.ppchero.com/placement-performance-reporting/#comment-1190 PPC Hero : Click Fraud, Invalid Clicks and Everything In Between Wed, 25 Jul 2007 17:10:48 +0000 http://www.ppchero.com/2007/05/24/placement-performance-reporting/#comment-1190 [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk (those Placement Performance Reports again). [...] [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk (those Placement Performance Reports again). [...]

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