http://www.ppchero.com/position-preference-%e2%80%93-when-in-doubt-bid-high/ Heroic Feats of Pay Per Click Management Wed, 03 Dec 2008 22:01:38 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/position-preference-%e2%80%93-when-in-doubt-bid-high/#comment-1070 PPC Hero : Top 6 Settings to Check When Starting a New Adwords Account Fri, 06 Jul 2007 23:18:31 +0000 http://www.ppchero.com/2007/04/12/position-preference-%e2%80%93-when-in-doubt-bid-high/#comment-1070 [...] Advanced Options: The first advanced option is keyword bidding. This is where Google will let you choose how to set and manage bids. The default is of course Maximum CPC. But you can select preferred cost bidding or even let Google manage your bids with the Budget Optimizer. Additionally, there is ad scheduling which gives you the opportunity to specify days of the week and/or hours of the day for your ads to display. And then there is position preference. This is the tool that will allow you to choose a range of positions (say between 1 and 3 in the SERP’s) and Google will automatically adjust your bids accordingly. [...] [...] Advanced Options: The first advanced option is keyword bidding. This is where Google will let you choose how to set and manage bids. The default is of course Maximum CPC. But you can select preferred cost bidding or even let Google manage your bids with the Budget Optimizer. Additionally, there is ad scheduling which gives you the opportunity to specify days of the week and/or hours of the day for your ads to display. And then there is position preference. This is the tool that will allow you to choose a range of positions (say between 1 and 3 in the SERP’s) and Google will automatically adjust your bids accordingly. [...]

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