http://www.ppchero.com/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaign%e2%80%99s-performance/ Heroic Feats of Pay Per Click Management Thu, 04 Dec 2008 00:23:05 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaign%e2%80%99s-performance/#comment-18460 Paul Burani, Clicksharp Marketing Mon, 01 Sep 2008 01:17:57 +0000 http://www.ppchero.com/?p=47#comment-18460 I always look forward to my PPC Hero fix. This particular post is the gift that keeps on giving... not only has your Super Duper guide to negative keywords helped me build a very strong list of my own, but it's also inspired me to do a series of filtering out specific kinds of users: http://www.clicksharpmarketing.com/blog/2008/08/31/ppc-bad-clicks-seo-email-spammers/ I always look forward to my PPC Hero fix. This particular post is the gift that keeps on giving… not only has your Super Duper guide to negative keywords helped me build a very strong list of my own, but it’s also inspired me to do a series of filtering out specific kinds of users: http://www.clicksharpmarketing.com/blog/2008/08/31/ppc-bad-clicks-seo-email-spammers/

]]> http://www.ppchero.com/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaign%e2%80%99s-performance/#comment-1961 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Thinking Negatively Can Yield Positive Results - The Impact of Negative Keywords Wed, 12 Sep 2007 13:06:03 +0000 http://www.ppchero.com/?p=47#comment-1961 [...] Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t want your ad to show up for. [...] [...] Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t want your ad to show up for. [...]

]]> http://www.ppchero.com/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaign%e2%80%99s-performance/#comment-924 PPC Hero: Heroic Feats of Pay Per Click Management : One Small Step for adCenter Thu, 21 Jun 2007 17:57:38 +0000 http://www.ppchero.com/?p=47#comment-924 [...] What should you do on Monday when you get in to work? Your negative keywords will still be applied at the account level and if this works well for you, then you don’t have to do anything (just drink your coffee and get your week started). However, if you’d like to be more targeted as to which search queries you’re voluntarily removing your ads from, then you should dig into your adCenter account and set up negative keywords for each campaign, and remove those negative keywords within your account settings (then drink your coffee). To learn more about negative keywords, check out our earlier post! ***  Don't forget to subscribe to the PPC Hero feed!  *** [...] [...] What should you do on Monday when you get in to work? Your negative keywords will still be applied at the account level and if this works well for you, then you don’t have to do anything (just drink your coffee and get your week started). However, if you’d like to be more targeted as to which search queries you’re voluntarily removing your ads from, then you should dig into your adCenter account and set up negative keywords for each campaign, and remove those negative keywords within your account settings (then drink your coffee). To learn more about negative keywords, check out our earlier post! ***  Don’t forget to subscribe to the PPC Hero feed!  *** [...]

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