http://www.ppchero.com/ppc-news-roundup-for-april-6-2007/ Heroic Feats of Pay Per Click Management Wed, 03 Dec 2008 23:29:12 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/ppc-news-roundup-for-april-6-2007/#comment-8 Jeff Horsager Fri, 13 Apr 2007 20:19:10 +0000 http://www.ppchero.com/?p=59#comment-8 Amber, as a direct response online copywriter I find the Google Website Optimizer to be a godsend. Other products exist with similar capabilities, but not at this price point (free). There is nothing like testing copy to see what works. I have written an article on getting started with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html Amber, as a direct response online copywriter I find the Google Website Optimizer to be a godsend. Other products exist with similar capabilities, but not at this price point (free). There is nothing like testing copy to see what works. I have written an article on getting started with GWO at http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html

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