Comments on: PPC News Roundup for April 9, 2008 http://www.ppchero.com/ppc-news-roundup-for-april-9-2008/ Heroic Feats of Pay Per Click Management Wed, 03 Dec 2008 23:56:39 +0000 http://wordpress.org/?v=2.6.3 By: John http://www.ppchero.com/ppc-news-roundup-for-april-9-2008/#comment-9446 John Wed, 16 Apr 2008 19:41:34 +0000 http://www.ppchero.com/2008/04/09/ppc-blog-roundup-%e2%80%93-492008/#comment-9446 Jeff - When I asked our Google rep about the call tracking service, their initial reaction was that it had to do with Print and Audio Ads. My initial reaction was, "Damn!" They promised to look into it further, but I haven't heard back just yet. I put in a request to get ***Free*** call tracking on Google's radar if it isn't already. If I learn of any new information, I'll pass it along! Jeff -

When I asked our Google rep about the call tracking service, their initial reaction was that it had to do with Print and Audio Ads. My initial reaction was, “Damn!” They promised to look into it further, but I haven’t heard back just yet.

I put in a request to get ***Free*** call tracking on Google’s radar if it isn’t already. If I learn of any new information, I’ll pass it along!

]]> By: Jeff http://www.ppchero.com/ppc-news-roundup-for-april-9-2008/#comment-9320 Jeff Thu, 10 Apr 2008 13:04:05 +0000 http://www.ppchero.com/2008/04/09/ppc-blog-roundup-%e2%80%93-492008/#comment-9320 Hi Amber - Let me know what your rep says about the call tracking service. I still haven't been able to verify what this is exactly, and Mike from wpromote thinks it's only for radio ads. I agree - sounds very promising though and I hope it's a 'real' offering. Jeff Hi Amber -

Let me know what your rep says about the call tracking service. I still haven’t been able to verify what this is exactly, and Mike from wpromote thinks it’s only for radio ads.

I agree - sounds very promising though and I hope it’s a ‘real’ offering.

Jeff

]]> By: Scott Brinker http://www.ppchero.com/ppc-news-roundup-for-april-9-2008/#comment-9308 Scott Brinker Wed, 09 Apr 2008 21:32:32 +0000 http://www.ppchero.com/2008/04/09/ppc-blog-roundup-%e2%80%93-492008/#comment-9308 Hi, Amber. Thank you for the link to my Google Quality Score post. Definitely a topic that generates passionate debate. Vaguely reminds me of the debate about Ph.D. students: those who "do well in class" for the grades, but don't necessarily produce breakthrough research; vs. those who do fantastic research but don't get too concerned about grades in coursework. I've always heard that professors prefer the latter over the former for the real business of graduate studies. I also like the link to the UEP post. When all your competitors are going analytical, to go emotional is a great differentiator (and also vice versa, where applicable). Keep up the great blog! Hi, Amber. Thank you for the link to my Google Quality Score post. Definitely a topic that generates passionate debate. Vaguely reminds me of the debate about Ph.D. students: those who “do well in class” for the grades, but don’t necessarily produce breakthrough research; vs. those who do fantastic research but don’t get too concerned about grades in coursework. I’ve always heard that professors prefer the latter over the former for the real business of graduate studies.

I also like the link to the UEP post. When all your competitors are going analytical, to go emotional is a great differentiator (and also vice versa, where applicable).

Keep up the great blog!

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