Comments on: PPC News Roundup for February 6, 2008 http://www.ppchero.com/ppc-news-roundup-for-february-6-2008/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Scott Brinker http://www.ppchero.com/ppc-news-roundup-for-february-6-2008/comment-page-1/#comment-6975 Scott Brinker Sun, 10 Feb 2008 15:17:02 +0000 http://www.ppchero.com/2008/02/06/blog-news-roundup-020608/#comment-6975 Hi, John -- thanks for the mention of my post on fundamentals of post-click marketing. We just recently changed our blog from "No More Landing Pages" to "Post-Click Marketing" so the URL changed. After all, we are *for* landing experiences, very much. Anyway, I've linked my name to the updated version. Love the Adventures of PPC Hero! Hi, John — thanks for the mention of my post on fundamentals of post-click marketing. We just recently changed our blog from “No More Landing Pages” to “Post-Click Marketing” so the URL changed.

After all, we are *for* landing experiences, very much.

Anyway, I’ve linked my name to the updated version.

Love the Adventures of PPC Hero!

]]> By: Joshua Wexelbaum http://www.ppchero.com/ppc-news-roundup-for-february-6-2008/comment-page-1/#comment-6936 Joshua Wexelbaum Fri, 08 Feb 2008 03:36:25 +0000 http://www.ppchero.com/2008/02/06/blog-news-roundup-020608/#comment-6936 I've been thinking a lot about the Content Network. I created a video on my blog that might be useful to your readers, titled "Reverse Engineer the Content Network." Basically, using Gmail to better understand which ads are working best on the network, how contextual targeting works, etc: http://www.scrappybusiness.com/reverse-engineer-the-content-network.htm Also, I was completely blown away by when the guys over at the Google Adwords blogged about the Content Network: http://adwords.blogspot.com/2007/12/google-content-network-tips-part-3.html Specifically, duplicated general keywords in each Ad Group to improve targeting. I’ve been thinking a lot about the Content Network. I created a video on my blog that might be useful to your readers, titled “Reverse Engineer the Content Network.”

Basically, using Gmail to better understand which ads are working best on the network, how contextual targeting works, etc:

http://www.scrappybusiness.com/reverse-engineer-the-content-network.htm

Also, I was completely blown away by when the guys over at the Google Adwords blogged about the Content Network:

http://adwords.blogspot.com/2007/12/google-content-network-tips-part-3.html

Specifically, duplicated general keywords in each Ad Group to improve targeting.

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