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	<title>Comments on: PPC News Roundup for July 23, 2010</title>
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	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Arvind Katke</title>
		<link>http://www.ppchero.com/ppc-news-roundup-for-july-23-2010/comment-page-1/#comment-87212</link>
		<dc:creator>Arvind Katke</dc:creator>
		<pubDate>Wed, 04 Aug 2010 17:35:19 +0000</pubDate>
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		<description>Great Article. Thanks.</description>
		<content:encoded><![CDATA[<p>Great Article. Thanks.</p>
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		<title>By: Netwave Interactive</title>
		<link>http://www.ppchero.com/ppc-news-roundup-for-july-23-2010/comment-page-1/#comment-86344</link>
		<dc:creator>Netwave Interactive</dc:creator>
		<pubDate>Tue, 27 Jul 2010 16:05:35 +0000</pubDate>
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		<description>Some great information here! Thanks for sharing! It is definitely important to be consistent with your keywords, landing page and ads in order to optimize your pay-per-click potential!</description>
		<content:encoded><![CDATA[<p>Some great information here! Thanks for sharing! It is definitely important to be consistent with your keywords, landing page and ads in order to optimize your pay-per-click potential!</p>
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