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PPC News Roundup for May 4, 2007

May 4th, 2007 | Amber | PPC News Round Up


  • In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths.
  • Excellent posts by some former Google employees on tracking conversion rates (hint: it’s harder than you think) and on getting the right data feed for your shopping search engines.
  • Cassie Carson from Insuremeblog.com talks about a potential new tool for finding out where your ads are being placed on the content network.
  • Thoughts on strategies to encourage clients to utilize keyword research to include on their site.

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  3. Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
  4. Top 5 PPC Developments That Made News in 2007
  5. Google Launched Comparison Ads
  • http://www.seobrien.com SEO’Brien

    Thanks for the nod
    Love the blog!

    By the way, its my last name, O’Brien ;)

  • http://www.pcchero.com Joe

    Hello SEO’Brien! Thanks for stopping by. We loved your SE comparison report. Very enlightening…

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