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	<title>Comments on: PPC News Roundup for November 7, 2007</title>
	<atom:link href="http://www.ppchero.com/ppc-news-roundup-for-november-7-2007/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppchero.com/ppc-news-roundup-for-november-7-2007/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Joe</title>
		<link>http://www.ppchero.com/ppc-news-roundup-for-november-7-2007/comment-page-1/#comment-3721</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Fri, 09 Nov 2007 15:06:19 +0000</pubDate>
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		<description>Hi Alan:
Thanks for stopping by. We read your blog on a regular basis. Yes, I was skeptical on the 300% figure, but I thought the post was interesting in the sense of how a small ad text change MAY affect your conversion. However, I just read your retort and I agree that the test was a rather small sample size.
Ciao.
joe</description>
		<content:encoded><![CDATA[<p>Hi Alan:<br />
Thanks for stopping by. We read your blog on a regular basis. Yes, I was skeptical on the 300% figure, but I thought the post was interesting in the sense of how a small ad text change MAY affect your conversion. However, I just read your retort and I agree that the test was a rather small sample size.<br />
Ciao.<br />
joe</p>
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		<title>By: Alan Rimm-Kaufman</title>
		<link>http://www.ppchero.com/ppc-news-roundup-for-november-7-2007/comment-page-1/#comment-3708</link>
		<dc:creator>Alan Rimm-Kaufman</dc:creator>
		<pubDate>Fri, 09 Nov 2007 04:32:42 +0000</pubDate>
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		<description>Hiya!

Thanks for the link!

From it, found my way over to the 300% article.

Highly skeptical.

See: 

&lt;a href=&quot;http://www.rimmkaufman.com/rkgblog/2007/11/09/ppc-copy-testing-significance&quot; rel=&quot;nofollow&quot;&gt;
&quot;Increase AdWords Conversions 300%!&quot; Errr, really?
&lt;/a&gt;

Enjoyed your post.

Cheers!

Alan</description>
		<content:encoded><![CDATA[<p>Hiya!</p>
<p>Thanks for the link!</p>
<p>From it, found my way over to the 300% article.</p>
<p>Highly skeptical.</p>
<p>See: </p>
<p><a href="http://www.rimmkaufman.com/rkgblog/2007/11/09/ppc-copy-testing-significance" rel="nofollow"><br />
&#8220;Increase AdWords Conversions 300%!&#8221; Errr, really?<br />
</a></p>
<p>Enjoyed your post.</p>
<p>Cheers!</p>
<p>Alan</p>
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