PPC News Roundup for October 31, 2007

  • The MSN adCenter blog put together a comprehensive “Top Ten List” for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift wrapping services.
  • Have you abandoned Google’s Content Network and refuse to give it another shot? John Ellis has changed his mind. He discovered that with careful management and following a content-specific protocol that the Content Network can in fact work!
  • The Lonely Marketer reminds us that in order to know where you’re going, you have to know where you’ve been. His latest article on Search Engine Guide is a great lesson in preparing for the new year (yes, folks, it’s almost 2008) by reviewing and planning based on your PPC performance in 2007.
  • For some businesses, conversions are not enough. Jon Miller has written an interesting article on lead management, lead scoring, lead nurturing and lead distribution. Turn those conversions into paying customers with these tips!
  • Which type of landing page experience is right for your audience? No More Landing Pages has published good list to consider when creating your landing pages. You should think about your audience; what you want this audience to do when they hit your page; and then review this list!