http://www.ppchero.com/read-this-post-today-the-power-of-the-call-to-action/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.ppchero.com/read-this-post-today-the-power-of-the-call-to-action/comment-page-1/#comment-3634 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 5 More Common PPC Mistakes… Wed, 07 Nov 2007 21:14:56 +0000 http://www.ppchero.com/2007/09/26/read-this-post-today-the-power-of-the-call-to-action/#comment-3634 [...] 6. Not Spending Enough Time on Your Ad Text: Jennifer talks about segmenting your ad groups better so your ads can be more targeted to the user’s search query. But what about the ad text itself? Your ad text is one of the most important aspects of your PPC account. A big mistake is when people focus more on their keyword bids than their ad text of an ad group. Be sure to include one or more of your keywords within your ad text and include a call-to-action. A good call-to-action will guide the customer in the right direction once they enter your site. For more information on Calls-to-Action in ad text please click here. [...] [...] 6. Not Spending Enough Time on Your Ad Text: Jennifer talks about segmenting your ad groups better so your ads can be more targeted to the user’s search query. But what about the ad text itself? Your ad text is one of the most important aspects of your PPC account. A big mistake is when people focus more on their keyword bids than their ad text of an ad group. Be sure to include one or more of your keywords within your ad text and include a call-to-action. A good call-to-action will guide the customer in the right direction once they enter your site. For more information on Calls-to-Action in ad text please click here. [...]

]]> http://www.ppchero.com/read-this-post-today-the-power-of-the-call-to-action/comment-page-1/#comment-2498 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : PPC News Round Up - 10/10/2007 Wed, 10 Oct 2007 17:48:24 +0000 http://www.ppchero.com/2007/09/26/read-this-post-today-the-power-of-the-call-to-action/#comment-2498 [...] Dave Davis from Red Fly Marketing gives sound advice on how to increase your paid search click-through rates through action words, or better known as a call to action. Here he gives several examples of good calls to action. You can also read more on the importance of a call to action in my post here.   Don't forget to subscribe to the PPC Hero feed!       [...] [...] Dave Davis from Red Fly Marketing gives sound advice on how to increase your paid search click-through rates through action words, or better known as a call to action. Here he gives several examples of good calls to action. You can also read more on the importance of a call to action in my post here.   Don’t forget to subscribe to the PPC Hero feed!       [...]

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