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	<title>Comments on: Selling PPC Services: How to Present PPC to C-Level Executives</title>
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	<link>http://www.ppchero.com/selling-ppc-services-to-c-level-executives/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: ReaderX</title>
		<link>http://www.ppchero.com/selling-ppc-services-to-c-level-executives/comment-page-1/#comment-78181</link>
		<dc:creator>ReaderX</dc:creator>
		<pubDate>Tue, 13 Apr 2010 22:30:34 +0000</pubDate>
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		<description>I recommend you follow up on this post with an actual example of a C-level presentation. Strip out any private recipe bits, but leave the majority in tact. Then walk us through what we&#039;re looking at.

It&#039;s great when a brave few are willing to share the thoughts behind their (internal or external) sales presentation.</description>
		<content:encoded><![CDATA[<p>I recommend you follow up on this post with an actual example of a C-level presentation. Strip out any private recipe bits, but leave the majority in tact. Then walk us through what we&#8217;re looking at.</p>
<p>It&#8217;s great when a brave few are willing to share the thoughts behind their (internal or external) sales presentation.</p>
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		<title>By: Joe</title>
		<link>http://www.ppchero.com/selling-ppc-services-to-c-level-executives/comment-page-1/#comment-43093</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 16 Jun 2009 14:40:47 +0000</pubDate>
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		<description>@Craig: You correct. It&#039;s also difficult to anticipate every question a C-level executive could have. This is why it&#039;s of the utmost importance to be confidence in your paid search knowledge before entering that conversion. Yes, it&#039;s wise to prep at much as possible but having a strong and wide base PPC knowledge base is critical.</description>
		<content:encoded><![CDATA[<p>@Craig: You correct. It&#8217;s also difficult to anticipate every question a C-level executive could have. This is why it&#8217;s of the utmost importance to be confidence in your paid search knowledge before entering that conversion. Yes, it&#8217;s wise to prep at much as possible but having a strong and wide base PPC knowledge base is critical.</p>
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		<title>By: Craig - Internet marketing services</title>
		<link>http://www.ppchero.com/selling-ppc-services-to-c-level-executives/comment-page-1/#comment-43009</link>
		<dc:creator>Craig - Internet marketing services</dc:creator>
		<pubDate>Mon, 15 Jun 2009 18:22:34 +0000</pubDate>
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		<description>This approach is very important but its hard to  not get into the &quot;nitty gritty&quot; because that&#039;s where so many of their questions lead.</description>
		<content:encoded><![CDATA[<p>This approach is very important but its hard to  not get into the &#8220;nitty gritty&#8221; because that&#8217;s where so many of their questions lead.</p>
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