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	<title>Comments on: Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions</title>
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	<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: AtlantaRealEstate</title>
		<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/comment-page-1/#comment-55170</link>
		<dc:creator>AtlantaRealEstate</dc:creator>
		<pubDate>Sun, 04 Oct 2009 02:15:02 +0000</pubDate>
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		<description>Andrew,

Pretty good basic list, thanks,

Rob</description>
		<content:encoded><![CDATA[<p>Andrew,</p>
<p>Pretty good basic list, thanks,</p>
<p>Rob</p>
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		<title>By: Andrew</title>
		<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/comment-page-1/#comment-37366</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Mon, 27 Apr 2009 12:43:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=3184#comment-37366</guid>
		<description>Thanks for your comments, Craig and Tom.

I agree with you, Tom, and I should have more clearly stated that you should always, always, pause rather than delete ads when running new tests. Craig, I look forward to hearing any results from these tests!</description>
		<content:encoded><![CDATA[<p>Thanks for your comments, Craig and Tom.</p>
<p>I agree with you, Tom, and I should have more clearly stated that you should always, always, pause rather than delete ads when running new tests. Craig, I look forward to hearing any results from these tests!</p>
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		<title>By: Editor&#8217;s Picks: April 20-24, 2009 &#124; Search Marketing Standard</title>
		<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/comment-page-1/#comment-37142</link>
		<dc:creator>Editor&#8217;s Picks: April 20-24, 2009 &#124; Search Marketing Standard</dc:creator>
		<pubDate>Fri, 24 Apr 2009 20:37:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/?p=3184#comment-37142</guid>
		<description>[...] links to best practices in writing a PPC ad. This week, an interesting post appeared on PPC Hero on optimizing your pay-per-click ads. Whether you&#8217;re just writing your first ad or have hundreds of them running, consider some of [...]</description>
		<content:encoded><![CDATA[<p>[...] links to best practices in writing a PPC ad. This week, an interesting post appeared on PPC Hero on optimizing your pay-per-click ads. Whether you&#8217;re just writing your first ad or have hundreds of them running, consider some of [...]</p>
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		<title>By: Tom Waniek</title>
		<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/comment-page-1/#comment-37112</link>
		<dc:creator>Tom Waniek</dc:creator>
		<pubDate>Fri, 24 Apr 2009 13:49:41 +0000</pubDate>
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		<description>Very interesting article! But I wouldn&#039;t recommend replacing elements in your ads.
Whenever you alter your ads you lose the ad history. It&#039;s always better to create new ads and to measure their performance against the old ones.</description>
		<content:encoded><![CDATA[<p>Very interesting article! But I wouldn&#8217;t recommend replacing elements in your ads.<br />
Whenever you alter your ads you lose the ad history. It&#8217;s always better to create new ads and to measure their performance against the old ones.</p>
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		<title>By: Craig Scott</title>
		<link>http://www.ppchero.com/simple-ppc-ad-test-to-drive-up-clickthroughs-and-conversions/comment-page-1/#comment-37110</link>
		<dc:creator>Craig Scott</dc:creator>
		<pubDate>Fri, 24 Apr 2009 13:23:57 +0000</pubDate>
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		<description>I&#039;ve tried all the puctuation and special characters but i never have tried the root directory. Interesting idea, although more complex since you need to have the structure in place on the actual site. The folder structure is oftern not optimized for keywords.

Thanks for the tip!</description>
		<content:encoded><![CDATA[<p>I&#8217;ve tried all the puctuation and special characters but i never have tried the root directory. Interesting idea, although more complex since you need to have the structure in place on the actual site. The folder structure is oftern not optimized for keywords.</p>
<p>Thanks for the tip!</p>
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