http://www.ppchero.com/stand-out-from-the-pack/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.ppchero.com/stand-out-from-the-pack/comment-page-1/#comment-36427 Today in Search and Social Media - 4-16-2009 - Search Engine Marketing Blog Thu, 16 Apr 2009 19:11:26 +0000 http://www.ppchero.com/?p=3091#comment-36427 [...] Write PPC Ads that Scream and Stand Out From the Pack [...] [...] Write PPC Ads that Scream and Stand Out From the Pack [...]

]]> http://www.ppchero.com/stand-out-from-the-pack/comment-page-1/#comment-36418 Adam Thu, 16 Apr 2009 16:58:05 +0000 http://www.ppchero.com/?p=3091#comment-36418 So what was the result after you changed the ad text? did CTR or conversions go up? So what was the result after you changed the ad text? did CTR or conversions go up?

]]> http://www.ppchero.com/stand-out-from-the-pack/comment-page-1/#comment-36398 Joe Thu, 16 Apr 2009 12:37:45 +0000 http://www.ppchero.com/?p=3091#comment-36398 @ SM Blog: Thanks. Yes, putting numbers in ads, especially when you are talking about money, can peek a user's interest. And we are firm believers in split testing. We are often surprised at what appeals to users and what doesn't, so it's always a learning process! @ SM Blog: Thanks. Yes, putting numbers in ads, especially when you are talking about money, can peek a user’s interest. And we are firm believers in split testing. We are often surprised at what appeals to users and what doesn’t, so it’s always a learning process!

]]> http://www.ppchero.com/stand-out-from-the-pack/comment-page-1/#comment-36380 Search Marketing Blog Thu, 16 Apr 2009 09:10:27 +0000 http://www.ppchero.com/?p=3091#comment-36380 Totally agree to you Joe. ... Ad texts are like never ending factor of PPC and one can try all feature at one time but split ad text testing is what you can and you have to do it regularly to see what your visitors are liking and want at the current situation. As far as your example is concerned, I think putting Numbers in ad texts always fetches more attention of visitors as it shows that an advertiser is willing putting facts and clarity. Totally agree to you Joe. … Ad texts are like never ending factor of PPC and one can try all feature at one time but split ad text testing is what you can and you have to do it regularly to see what your visitors are liking and want at the current situation. As far as your example is concerned, I think putting Numbers in ad texts always fetches more attention of visitors as it shows that an advertiser is willing putting facts and clarity.

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