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	<title>Comments on: Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.</title>
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	<link>http://www.ppchero.com/stop-spending-thousands-of-dollars-on-unqualified-traffic-by-writing-smarter-ad-texts/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Amber</title>
		<link>http://www.ppchero.com/stop-spending-thousands-of-dollars-on-unqualified-traffic-by-writing-smarter-ad-texts/comment-page-1/#comment-30161</link>
		<dc:creator>Amber</dc:creator>
		<pubDate>Fri, 20 Feb 2009 14:46:58 +0000</pubDate>
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		<description>@Bonnie, great tip on writing titles to be direct. I agree. Even if you turn someone off, at least you&#039;re not spending money on that more than likely unqualified click!
Thanks!</description>
		<content:encoded><![CDATA[<p>@Bonnie, great tip on writing titles to be direct. I agree. Even if you turn someone off, at least you&#8217;re not spending money on that more than likely unqualified click!<br />
Thanks!</p>
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		<title>By: Bonnie Schwartz</title>
		<link>http://www.ppchero.com/stop-spending-thousands-of-dollars-on-unqualified-traffic-by-writing-smarter-ad-texts/comment-page-1/#comment-30103</link>
		<dc:creator>Bonnie Schwartz</dc:creator>
		<pubDate>Thu, 19 Feb 2009 15:01:20 +0000</pubDate>
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		<description>Really great ad copy overview!!

I picked up a few great pointers here.


Another thing I do with my ads is to really try to make the titles as direct as possible.  Catchy may be good, but I typically err. on the side of making sure people know what clicking will provide.  

http://twitter.com/bonnieschwartz</description>
		<content:encoded><![CDATA[<p>Really great ad copy overview!!</p>
<p>I picked up a few great pointers here.</p>
<p>Another thing I do with my ads is to really try to make the titles as direct as possible.  Catchy may be good, but I typically err. on the side of making sure people know what clicking will provide.  </p>
<p><a href="http://twitter.com/bonnieschwartz" rel="nofollow">http://twitter.com/bonnieschwartz</a></p>
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