<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments on: Take Advantage of Search Cycles with Ad Scheduling</title>
	<atom:link href="http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
	<pubDate>Wed, 08 Oct 2008 07:46:15 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6</generator>
		<item>
		<title>By: Steve LaLonde</title>
		<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/#comment-19953</link>
		<dc:creator>Steve LaLonde</dc:creator>
		<pubDate>Mon, 22 Sep 2008 15:14:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/01/take-advantage-of-search-cycles-with-ad-scheduling/#comment-19953</guid>
		<description>Hi Guys, 

Matt and Kari (above) are correct.  There's a bit of a workaround to get this hourly conversion data, in Google Analytics.  I wrote about it here, with instructions.  It's not a perfect fix, but can be very helpful as it shows overall AdWords - only hourly conversion data. 

http://dragonsearchmarketing.com/blog/?p=40</description>
		<content:encoded><![CDATA[<p>Hi Guys, </p>
<p>Matt and Kari (above) are correct.  There&#8217;s a bit of a workaround to get this hourly conversion data, in Google Analytics.  I wrote about it here, with instructions.  It&#8217;s not a perfect fix, but can be very helpful as it shows overall AdWords - only hourly conversion data. </p>
<p><a href="http://dragonsearchmarketing.com/blog/?p=40" rel="nofollow">http://dragonsearchmarketing.com/blog/?p=40</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt</title>
		<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/#comment-7740</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 04 Mar 2008 00:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/01/take-advantage-of-search-cycles-with-ad-scheduling/#comment-7740</guid>
		<description>Sorry Joe, but Karie has this one right. 

It's no longer possible to find the hourly conversion data within Google Adwords. I think Google decided that this information was a bit too useful for advertisers. Why would they want to show people that their cost per conversion doubled or tripled in the early morning? If they can still make money on you advertising but you don't make a return, well, that's your loss. Smart move by them to not provide the information that makes this kind of decision easy. 

Anyway, back to the point: when you go to the Report Center in Adwords, when you choose View (Unit of Time) as Hourly (by date) or Hourly (regardless of date), it is impossible to get the conversion data. It is not even an option to display it. 

Actually, you can display conversion data hourly, but only if your report type is Pay-Per-Action or Placement Performance. Conveniently enough, both of these report types only show data for the Content Network. Google is trying to hide this information, pure and simple.

Try it yourself to verify. There was also this discussion over a year ago about the fact that this doesn't work. I guess Google is still trying to fix it ;)

http://www.webmasterworld.com/google_adwords/3253205.htm</description>
		<content:encoded><![CDATA[<p>Sorry Joe, but Karie has this one right. </p>
<p>It&#8217;s no longer possible to find the hourly conversion data within Google Adwords. I think Google decided that this information was a bit too useful for advertisers. Why would they want to show people that their cost per conversion doubled or tripled in the early morning? If they can still make money on you advertising but you don&#8217;t make a return, well, that&#8217;s your loss. Smart move by them to not provide the information that makes this kind of decision easy. </p>
<p>Anyway, back to the point: when you go to the Report Center in Adwords, when you choose View (Unit of Time) as Hourly (by date) or Hourly (regardless of date), it is impossible to get the conversion data. It is not even an option to display it. </p>
<p>Actually, you can display conversion data hourly, but only if your report type is Pay-Per-Action or Placement Performance. Conveniently enough, both of these report types only show data for the Content Network. Google is trying to hide this information, pure and simple.</p>
<p>Try it yourself to verify. There was also this discussion over a year ago about the fact that this doesn&#8217;t work. I guess Google is still trying to fix it <img src='http://www.ppchero.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><a href="http://www.webmasterworld.com/google_adwords/3253205.htm" rel="nofollow">http://www.webmasterworld.com/google_adwords/3253205.htm</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joe</title>
		<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6929</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Thu, 07 Feb 2008 19:06:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/01/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6929</guid>
		<description>Hello Karie:

Sure, I can explain the hourly reporting feature further. To drill down on your hourly stats, you can choose these reports:
Account Performance
Campaign Performance
Ad Group Performance

And within the View (Unit of Time) selection you can choose from 2 different options to view hourly stats. 
I hope this helps!
Thanks!</description>
		<content:encoded><![CDATA[<p>Hello Karie:</p>
<p>Sure, I can explain the hourly reporting feature further. To drill down on your hourly stats, you can choose these reports:<br />
Account Performance<br />
Campaign Performance<br />
Ad Group Performance</p>
<p>And within the View (Unit of Time) selection you can choose from 2 different options to view hourly stats.<br />
I hope this helps!<br />
Thanks!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Karie Kwiat</title>
		<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6916</link>
		<dc:creator>Karie Kwiat</dc:creator>
		<pubDate>Thu, 07 Feb 2008 02:44:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/01/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6916</guid>
		<description>I checked into the AdWords reporting as you suggested, but could not find an hourly report showing conversions or conversion rate.  Can you explain further where I can find this data? Thanks.</description>
		<content:encoded><![CDATA[<p>I checked into the AdWords reporting as you suggested, but could not find an hourly report showing conversions or conversion rate.  Can you explain further where I can find this data? Thanks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: michaelportent</title>
		<link>http://www.ppchero.com/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6859</link>
		<dc:creator>michaelportent</dc:creator>
		<pubDate>Tue, 05 Feb 2008 00:57:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2008/02/01/take-advantage-of-search-cycles-with-ad-scheduling/#comment-6859</guid>
		<description>Ad scheduling is a fun study on the habits of your target demographic as well. Some of my clients will have as many as 5-6 targeted time breakdowns that are really effective, others will strictly search the same times every week. A little user psychology comes into play.</description>
		<content:encoded><![CDATA[<p>Ad scheduling is a fun study on the habits of your target demographic as well. Some of my clients will have as many as 5-6 targeted time breakdowns that are really effective, others will strictly search the same times every week. A little user psychology comes into play.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
