Comments on: Take Back Control of Your Ad Rank in AdWords http://www.ppchero.com/take-back-control-of-your-ad-rank-in-adwords/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tom Hale http://www.ppchero.com/take-back-control-of-your-ad-rank-in-adwords/comment-page-1/#comment-5125 Tom Hale Sat, 15 Dec 2007 23:17:58 +0000 http://www.ppchero.com/2007/12/14/take-back-control-of-your-ad-rank-in-adwords/#comment-5125 I've used position preference some, but it makes me nervous, so I have backed off. How do we know how much traffic falls out? Anyone put dough into some controlled tests? Is an operating premise that you want the high and low positions to fall out anyway? so it doesn't matter? Of course you would have to have confidence you know the "sweet position", which is momentary enlightenment at best in the ever changing, immense, world wide auction house that is AdWords. -T I’ve used position preference some, but it makes me nervous, so I have backed off.

How do we know how much traffic falls out?

Anyone put dough into some controlled tests?

Is an operating premise that you want the high and low positions to fall out anyway? so it doesn’t matter?

Of course you would have to have confidence you know the “sweet position”, which is momentary enlightenment at best in the ever changing, immense, world wide auction house that is AdWords.

-T

]]> By: Joe http://www.ppchero.com/take-back-control-of-your-ad-rank-in-adwords/comment-page-1/#comment-5082 Joe Fri, 14 Dec 2007 20:09:57 +0000 http://www.ppchero.com/2007/12/14/take-back-control-of-your-ad-rank-in-adwords/#comment-5082 Hello Michael: You may not be in a "bidding war" so to speak, you are probably just in a very competitive PPC landscape. The sweet spot will be different for every keyword. Sometimes being at the top, middle or bottom will work best. In regards to setting your bids for the weekend, you could use day parting in adwords to automatically lower bids on Saturday and Sunday. Hello Michael:
You may not be in a “bidding war” so to speak, you are probably just in a very competitive PPC landscape. The sweet spot will be different for every keyword. Sometimes being at the top, middle or bottom will work best. In regards to setting your bids for the weekend, you could use day parting in adwords to automatically lower bids on Saturday and Sunday.

]]> By: michaelportent http://www.ppchero.com/take-back-control-of-your-ad-rank-in-adwords/comment-page-1/#comment-5080 michaelportent Fri, 14 Dec 2007 19:44:44 +0000 http://www.ppchero.com/2007/12/14/take-back-control-of-your-ad-rank-in-adwords/#comment-5080 Some of my accounts are in some god-awful bidding wars right now. It'd be cool to see a case study about finding the sweet spot and narrowing down exactly where your competitors are bidding. It'd be nice to set my bid perfectly for a 1 preference and then say, drop to exactly 3 on the weekends to save money. Some of my accounts are in some god-awful bidding wars right now. It’d be cool to see a case study about finding the sweet spot and narrowing down exactly where your competitors are bidding. It’d be nice to set my bid perfectly for a 1 preference and then say, drop to exactly 3 on the weekends to save money.

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