The 2017/2018 State of PPC Survey is Now Open!

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Every year, Hanapin manages extensive research into the State of PPC Report, which provides a statistical breakdown of the digital ad industry to date and guides expectations for the year to come.


We conduct this research by surveying hundreds of search marketing professionals (like you PPC Heroes!) and draw conclusions on trends we are seeing and what new trends we can expect to emerge. This year, we’ve placed an extra emphasis on social advertising.


And We Need Your Input!


Some questions we’ll ask:

  • How do you feel about the current PPC market?
  • What are the most effective channels for your business?
  • What social advertising features are you investing in and finding effective for your business?
  • What platforms are you investing in?
  • What’s going to be important in PPC in the next 12 months?


The survey should take you about 6 minutes to complete. And the BONUS? Anyone that participates will get the report early, before it’s released publicly!


Take the survey by Friday, June 9th!


*This industry update is being conducted by Hanapin Marketing, the PPC agency of experts that produces PPC Hero and Hero Conf.

Our Attendees Have Spoken - Why You Can't Miss London

At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities. 

Adding Facebook Ad Block Lists

Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.

Optimizing Display Advertising in an Omni-Channel World

We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact...