The Essential Toolkit for Paid Search Budgeting

By Jamie Newton | @jnewton09 | Communications Manager at Hanapin Marketing

Our Paid Search Budgeting Toolkit is a guide to creating, maintaining and realistically setting goals within a budget for your PPC marketing strategy. Budgeting consists of so much more than deciding how much to spend on a particular ad or campaign. Managers need to decide how much to spend in each ad channel, how that spend affects other channels, when to grow, when to shrink, and on top of it all, strategically predict then execute how much to spend each day, month and year to achieve overall marketing success.PPCbudgettoolkit_Hanapinheader

Luckily, we’ve been there before. And we’ve put together a fantastic set of tools to help you solve your own budget crises, large and small.

Here’s what you’ll find:

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