http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/comment-page-1/#comment-34742 Should Google Eliminate Broad & Phrase Match Dynamic Keyword Insertion? Wed, 01 Apr 2009 19:43:38 +0000 http://www.ppchero.com/?p=42#comment-34742 [...] only way I can see DKI being useful for those who care about the performance of their campaigns is through their use with exact match and highly researched keyphrases on the [...] [...] only way I can see DKI being useful for those who care about the performance of their campaigns is through their use with exact match and highly researched keyphrases on the [...]

]]> http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/comment-page-1/#comment-9045 Should Google Eliminate Broad & Phrase Match Dynamic Keyword Insertion? | Scott Clark - Finding the Sweet Spot Tue, 01 Apr 2008 14:07:42 +0000 http://www.ppchero.com/?p=42#comment-9045 [...] only way I can see DKI being useful for those who care about the performance of their campaigns is through their use with exact match and highly researched keyphrases on the [...] [...] only way I can see DKI being useful for those who care about the performance of their campaigns is through their use with exact match and highly researched keyphrases on the [...]

]]> http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/comment-page-1/#comment-2540 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : 25 Possible Reasons Why Your PPC Campaigns are Failing Thu, 11 Oct 2007 16:48:59 +0000 http://www.ppchero.com/?p=42#comment-2540 [...] You don’t use dynamic keyword insertion in your ad text. [...] [...] You don’t use dynamic keyword insertion in your ad text. [...]

]]> http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/comment-page-1/#comment-1270 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How to Improve Your AdWords Quality Score Thu, 02 Aug 2007 18:39:36 +0000 http://www.ppchero.com/?p=42#comment-1270 [...] Dynamic keyword insertion (DKI). If you are having trouble making sure that your keywords appear within your ad text, then this can be helpful tool. Utilizing DKI within your headline will draw more attention to your keyword and you don’t have to worry about weaving this feature into the body of your ad text. [...] [...] Dynamic keyword insertion (DKI). If you are having trouble making sure that your keywords appear within your ad text, then this can be helpful tool. Utilizing DKI within your headline will draw more attention to your keyword and you don’t have to worry about weaving this feature into the body of your ad text. [...]

]]> http://www.ppchero.com/the-quality-of-dynamic-keyword-insertion/comment-page-1/#comment-1008 PPC Hero: Heroic Feats of Pay Per Click Management : How to Shorten Your PPC Ad Texts Thu, 28 Jun 2007 17:25:19 +0000 http://www.ppchero.com/?p=42#comment-1008 [...] Keywords are the key. Utilize your high-traffic, high-converting keywords in the headline and body text (and if you can’t fit your top keyword in both, make sure these keywords at least appear in your headline). You can use dynamic keyword insertion (DKI) to make sure that all of your keywords appear within your ad, and you should certainly test this method, but you should be able to create static ad texts that focus on your ad groups’ main keywords without DKI. However, if you find that you are having to use DKI to make your ads relevant, you may need to work your on your account structure. [...] [...] Keywords are the key. Utilize your high-traffic, high-converting keywords in the headline and body text (and if you can’t fit your top keyword in both, make sure these keywords at least appear in your headline). You can use dynamic keyword insertion (DKI) to make sure that all of your keywords appear within your ad, and you should certainly test this method, but you should be able to create static ad texts that focus on your ad groups’ main keywords without DKI. However, if you find that you are having to use DKI to make your ads relevant, you may need to work your on your account structure. [...]

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