Comments on: The Secret of Tracking Yahoo! Keyword Data in Google Analytics http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/ Heroic Feats of Pay Per Click Management Tue, 07 Oct 2008 16:20:58 +0000 http://wordpress.org/?v=2.6 By: John http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14765 John Wed, 25 Jun 2008 16:10:52 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14765 @ Jesse, First off, I apologize for not catching your comment sooner! Secondly, I manually input the ad group name into my tagging (i.e. "ad_group_B") : http://www.example.com/?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}&utm_content=ad_group_B&utm_campaign=example_URL @ Jesse,

First off, I apologize for not catching your comment sooner! Secondly, I manually input the ad group name into my tagging (i.e. “ad_group_B”) :

http://www.example.com/?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}&utm_content=ad_group_B&utm_campaign=example_URL

]]> By: Nathan http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14618 Nathan Mon, 23 Jun 2008 00:53:40 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14618 Thanks for this article! I have set i up and waiting for the results.. I was wondering why GA was not recording the referalls (clicks) that yahoo was charging me for :-) Thanks again Nathan Thanks for this article!

I have set i up and waiting for the results.. I was wondering why GA was not recording the referalls (clicks) that yahoo was charging me for :-)

Thanks again
Nathan

]]> By: Jesse DaCosta http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14097 Jesse DaCosta Mon, 09 Jun 2008 12:48:55 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14097 Thanks John. In your reply you mention that you "now directly input the ad group name and campaign name into my tags." I understand how to use the tagging to pull in the campaign name but how are you pulling the ad group name? I haven't seen a tag that allows for that, did I miss it? Thanks John. In your reply you mention that you “now directly input the ad group name and campaign name into my tags.” I understand how to use the tagging to pull in the campaign name but how are you pulling the ad group name? I haven’t seen a tag that allows for that, did I miss it?

]]> By: John http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14004 John Fri, 06 Jun 2008 19:00:55 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-14004 @ Jesse: Thanks for the kind words! I'm glad that you find our info help (we try to post things that we find helpful, too). Since writing this post, I've refined my use of this tagging process. You're right in that the ad id or campaign id bring in numerical identifiers that only make sense to your Yahoo! account! While I'm unsure of a more elegant solution at the moment, I now directly input the ad group name and campaign name into my tags. This ensures that you can directly relate your analytics data back to your Yahoo or MSN ad groups/campaigns. @ Jesse:

Thanks for the kind words! I’m glad that you find our info help (we try to post things that we find helpful, too).

Since writing this post, I’ve refined my use of this tagging process. You’re right in that the ad id or campaign id bring in numerical identifiers that only make sense to your Yahoo! account!

While I’m unsure of a more elegant solution at the moment, I now directly input the ad group name and campaign name into my tags. This ensures that you can directly relate your analytics data back to your Yahoo or MSN ad groups/campaigns.

]]> By: Jesse DaCosta http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-13982 Jesse DaCosta Fri, 06 Jun 2008 13:06:28 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-13982 This is a great solution guys and I'm happy to say that it is working great for me. I'm a big fan of your blog and you guys post a lot of helpful stuff here. I do have a quick thought though on the {ovadid} parameter. This doesn't seem to be telling me anything useful other than a bunch of numbers, which I don't see in my Yahoo account. I was expecting it to pull in the ad name that i created but no such luck. Can you give us readers a heads up as to what this parameter is good for? Thanks! This is a great solution guys and I’m happy to say that it is working great for me. I’m a big fan of your blog and you guys post a lot of helpful stuff here. I do have a quick thought though on the {ovadid} parameter. This doesn’t seem to be telling me anything useful other than a bunch of numbers, which I don’t see in my Yahoo account. I was expecting it to pull in the ad name that i created but no such luck. Can you give us readers a heads up as to what this parameter is good for?

Thanks!

]]> By: Monk http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12834 Monk Wed, 14 May 2008 20:25:35 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12834 this is what google created for me.. http://mydomain.com/search/results.html?search_in_description=1&keyword=thiskeyword&utm_source=yahoo&utm_medium=cpc&utm_term=%7BOVKEY%7D&utm_content=%7BOVADID%7D&utm_campaign=%7BOVCAMPGID%7D should it have the curly brackets or the %7 stuff? this is what google created for me..

http://mydomain.com/search/results.html?search_in_description=1&keyword=thiskeyword&utm_source=yahoo&utm_medium=cpc&utm_term=%7BOVKEY%7D&utm_content=%7BOVADID%7D&utm_campaign=%7BOVCAMPGID%7D

should it have the curly brackets or the %7 stuff?

]]> By: Monk http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12832 Monk Wed, 14 May 2008 20:22:32 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12832 I have my regular destination URL of http://mydomain.com/search/results.html?search_in_description=1&keyword=thiskeyword how can I add ?utm_source.... etc... I already have a ? in the URL... any suggestions? I have my regular destination URL of http://mydomain.com/search/results.html?search_in_description=1&keyword=thiskeyword

how can I add ?utm_source…. etc… I already have a ? in the URL…

any suggestions?

]]> By: John http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12631 John Tue, 13 May 2008 16:37:46 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12631 @ Mark: When I copy and past the URL you have here, it works properly (as in I am taken to your landing page). As to why you're having difficulties entering this into Yahoo, I'm unsure. Yahoo's system should recognize everything after the "?" in your URL as being some form of a tracking variable. Just to experiment, you could try entering only parts of the full tracking code. For example: http://www.ostomylifestyle.org/?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY} Try saving that and see what happens. And sorry if this insults your intelligence, but double check that you are entering this URL into the "destination URL" box and NOT the "display URL" box. If you continue to have problems, drop me a line via our contact form (from the main nav on the blog) and we can have a separate conversation! @ Mark:

When I copy and past the URL you have here, it works properly (as in I am taken to your landing page). As to why you’re having difficulties entering this into Yahoo, I’m unsure.

Yahoo’s system should recognize everything after the “?” in your URL as being some form of a tracking variable. Just to experiment, you could try entering only parts of the full tracking code. For example:

http://www.ostomylifestyle.org/?utm_source=yahoo&utm_medium=cpc&utm_term={OVKEY}

Try saving that and see what happens. And sorry if this insults your intelligence, but double check that you are entering this URL into the “destination URL” box and NOT the “display URL” box. If you continue to have problems, drop me a line via our contact form (from the main nav on the blog) and we can have a separate conversation!

]]> By: Mark http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12610 Mark Tue, 13 May 2008 14:05:23 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-12610 Hi I've pasted the following URL into my yahoo ad: http://www.ostomylifestyle.org/?utm_source=yahoo&utm_medium=cpc &utm_term={OVKEY}&utm_content={OVADID}&utm_campaign={OVCAMPGID} When I try to save it it tells me it is an invalid URL? Am I doing something really stupid? Hi I’ve pasted the following URL into my yahoo ad: http://www.ostomylifestyle.org/?utm_source=yahoo&utm_medium=cpc &utm_term={OVKEY}&utm_content={OVADID}&utm_campaign={OVCAMPGID}
When I try to save it it tells me it is an invalid URL?

Am I doing something really stupid?

]]> By: John http://www.ppchero.com/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-10173 John Tue, 29 Apr 2008 15:17:41 +0000 http://www.ppchero.com/2008/04/03/the-secret-of-tracking-yahoo-keyword-data-in-google-analytics/#comment-10173 @ Karen: You do need to be careful of entering brackets { } into the URL builder. As you discovered, they spit out extra characters. What you should do is fill in all of your information into the URL builder, then replace the extra characters with the brackets for parameters like {OVKEY}. The brackets are important! Let me know if this fixes the issue. @ Greg: Yahoo's Advanced Match automatically recognizes plurals, so it is not surprising that your keyword list shrank like it did! In that the folks at Yahoo were correct. Unfortunately, there is no "easy" way to edit 4000 destination URLs! However, you can download your new Yahoo account into a CSV spreadsheet. From here, I would recommend that you use the Filter function in Excel and sort your spreadsheet by destination URLs (remove blanks). From here you can begin the process of removing the AdWords tracking data and inserting the URL tags for Analytics. You may be able to speed things up with copy/paste if you have several ads in the same campaigns or ad groups. Let me know if you have any other questions! @ Karen:
You do need to be careful of entering brackets { } into the URL builder. As you discovered, they spit out extra characters. What you should do is fill in all of your information into the URL builder, then replace the extra characters with the brackets for parameters like {OVKEY}. The brackets are important! Let me know if this fixes the issue.

@ Greg:
Yahoo’s Advanced Match automatically recognizes plurals, so it is not surprising that your keyword list shrank like it did! In that the folks at Yahoo were correct. Unfortunately, there is no “easy” way to edit 4000 destination URLs! However, you can download your new Yahoo account into a CSV spreadsheet. From here, I would recommend that you use the Filter function in Excel and sort your spreadsheet by destination URLs (remove blanks). From here you can begin the process of removing the AdWords tracking data and inserting the URL tags for Analytics. You may be able to speed things up with copy/paste if you have several ads in the same campaigns or ad groups. Let me know if you have any other questions!

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