Comments on: Adwords Makes Yet Another Change to the Display URL Policy http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Vax SEO Reporting » Blog Archive » Do Not Overlook the Importance of the Display URLs in PPC Ads http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-38897 Vax SEO Reporting » Blog Archive » Do Not Overlook the Importance of the Display URLs in PPC Ads Tue, 12 May 2009 18:28:18 +0000 http://www.ppchero.com/?p=2501#comment-38897 [...] Adwords Makes Yet Another Change to Display URL Policy [...] [...] Adwords Makes Yet Another Change to Display URL Policy [...]

]]> By: amber http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-28114 amber Tue, 27 Jan 2009 15:50:15 +0000 http://www.ppchero.com/?p=2501#comment-28114 @Tyler, keep in mind advertisers will still be able to use a www.domain.com/trademark extension in their display and destination urls. @Tyler, keep in mind advertisers will still be able to use a http://www.domain.com/trademark extension in their display and destination urls.

]]> By: tyler http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-28111 tyler Tue, 27 Jan 2009 14:47:51 +0000 http://www.ppchero.com/?p=2501#comment-28111 Great news! This should be a major improvement of using trademark terms in the URL line. It won't prevent it, but it will make it much more difficult to administer. Maybe that post about TM's in the URL line had an affect?? Great news! This should be a major improvement of using trademark terms in the URL line. It won’t prevent it, but it will make it much more difficult to administer. Maybe that post about TM’s in the URL line had an affect??

]]> By: Vittorio Bosio http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-28104 Vittorio Bosio Tue, 27 Jan 2009 14:32:52 +0000 http://www.ppchero.com/?p=2501#comment-28104 Hey Amber, yes, it does. From a statistical standpoint it would be better to have the two ads run one against the other during the same time frame, but unfortunately that is no longer possible. Thanks for letting me know about this major change, though! :-) Hey Amber,

yes, it does.

From a statistical standpoint it would be better to have the two ads run one against the other during the same time frame, but unfortunately that is no longer possible.

Thanks for letting me know about this major change, though! :-)

]]> By: amber http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-28101 amber Tue, 27 Jan 2009 13:22:11 +0000 http://www.ppchero.com/?p=2501#comment-28101 @Vittorio, you are correct, now Google will only show one of the two ads if you go about it that way. I think what you will need to do is create two separate ad groups for your keywords. Run one ad group for a couple of weeks, then pause that ad group and run the other ad group for a couple of weeks, then see which domain is getting the better CTR. Does that make sense? @Vittorio, you are correct, now Google will only show one of the two ads if you go about it that way. I think what you will need to do is create two separate ad groups for your keywords. Run one ad group for a couple of weeks, then pause that ad group and run the other ad group for a couple of weeks, then see which domain is getting the better CTR. Does that make sense?

]]> By: Vittorio Bosio http://www.ppchero.com/this-just-in-adwords-makes-yet-another-change-to-the-display-url-policy/comment-page-1/#comment-28092 Vittorio Bosio Tue, 27 Jan 2009 09:36:14 +0000 http://www.ppchero.com/?p=2501#comment-28092 Hey Amber, thanks for the heads up. How would we go about split-testing new domains for CTR, then? If we include the same keywords in two different adgroups, Google is going to show only one of the two ads, isn't it? Hey Amber,

thanks for the heads up.

How would we go about split-testing new domains for CTR, then? If we include the same keywords in two different adgroups, Google is going to show only one of the two ads, isn’t it?

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