Ticker Tuesday: New Ideas For Pay Per Click Ads

ppc ad, google adwords ad, dynamic keyword insertion, ad google

In this episdoe of Ticker Tuesday, we give you new ideas to improve your online adverising content, especially for google adwords ads. First, you should use your keywords prominently, but you should also utilize dynamic keyword insertion. This DKI can be used in the title, body, or Display URL of your ad. Next, you can try using unusual characters and capitalizing the first letter of each word. It’s also important to pay attention to the emotional content of your ppc advertising, such as using humor, guilt, or questions to direct the ad content. Finally, it’s a good idea to put specifics about your products in your ad, including the price, deals, and any details.