Comments on: Top 10 Reasons Why Your Ads Aren’t Showing in Google

By: mike

mike — Fri, 04 Sep 2009 17:32:23 +0000

another reason you ad might not be serving is people hijacking your ads by using your display URL and outbidding you. This is a common practice with affiliates.

By: Joshua

Joshua — Fri, 04 Sep 2009 14:57:35 +0000

Don’t recommend outsourcing anything to India, especially pay per click. I have been in the game awhile and India is pretty much unreliable and with a down global economy many individuals there are setting up SEO/PPC mgmt firms because there is an industry for them. However, it does not mean they can help you take your PPC account to the next level or that they truly can understand your product and can raise your quality scores.

By: Steve

Steve — Tue, 01 Sep 2009 20:37:08 +0000

Ok I increased my budget to $15.00 a day and decreased my cpc bid to $1.00 a day,.. how does that sound ? is an average cpc usually below a dollar or over a dollar ?

My ad serving is set to standard.

By: Carrie

Carrie — Tue, 01 Sep 2009 19:09:49 +0000

@elise Well said, I agree with your comments.

@Steve I would agree that your budget is set a little to low. A monthly budget of $150 is fine if your average CPC was below $.50. But at $1.75 cost per click, a $150 budget is a stretched a little thin to see impact for a pay-per-click campaign. Yoru only going to see 3 clicks a day. Try increasing your daily budget (perhaps to $15-$20) and see where that gets you, that will give Google more to work with a higher CPC. As @elsie said, that doesn’t mean your budget will be spent. At the very least, you can pause your campaign towards the end of the month if you are over budget.

Do you have our ad serving set to Accelerated or Standard?

By: elise

elise — Tue, 01 Sep 2009 19:07:25 +0000

Just by upping your daily budget by $2 let my ads run consistently. If your monthly budget is at $150 than I would increase it slightly to $180/$200, this will give you a daily budget around $6.50.

If you’re bidding up to $1.75 per click that means you can only have 3-4 clicks before your daily budget of $5 is exhausted. This will cause Google to limit your impressions and show your ads less frequently. Upping the daily budget gives it a chance to show more throughout the day.

Remember, just because your budget is set to a certain amount doesn’t mean that it will be spent. Just be sure to monitor the account so you don’t go over your target spend.

By: Steve

Steve — Tue, 01 Sep 2009 18:54:59 +0000

Allright, Just out of curiosity what might a decent budget be according to google ? Right now I’m at a cpc bid of $1.75 and a daily budget of $5.25. I wasn’t wanting to spend much more than $150.00 a month Max. I am going to up it a couple bucks but I am wondering what your advice might on what a decent budget is ?

By: elise

elise — Tue, 01 Sep 2009 13:18:11 +0000

@ Steve – Try upping your budget even though Google says it’s ok. I’ve experienced the same issue and as soon as I raised the daily budget a few dollars the ads started running. Hope that helps – Good luck!

By: Steve

Steve — Tue, 01 Sep 2009 01:43:01 +0000

I have tried to figure it out but can’t understand why my ad does not ever appear.

I did a keyword diagnosis and it said
the keyword phrase dosen’t currently trigger any of your ads

upon further investigation it said
check keyword status

I checked and all keywords were eligible.

it also said
you may want to raise daily budget

but a view recommended budget search says my budget is ok and recommended no changes.

networks devices & extensions set to
all available sites

position preferences is OFF
show ads in any position

my ad is approved
billing is set up
campaign is enabled
regions to show ad are set up

I am running out of guesses, have spent many hours trying to figure out why my ad does not appear for whatever keyword I may try. can you please help ?

By: Pay per click tips

Pay per click tips — Sun, 30 Aug 2009 15:48:25 +0000

Thanks for your great suggestion. It helped me. You have said the all above points are the major cause. If any body avoid the above of the one then the problem must arise…
Your blog also helped me for gathering ideas about pay per click because i am a newbie, researching on pay per click management.
Thank you again….

By: Bonzaros

Bonzaros — Thu, 27 Aug 2009 21:11:40 +0000

Problem solved everyone – and it’s NOT pretty.
The campaign was suspended by Google because there was unathorised access to the account. Wonder why Google didn’t bother to tell me! I’ve been struggling for a whole month to resolve it…….

How did this happen? It’s a long story and I’m going to tell it because it may serve as a warning to others.

I OUTSOURCED to a GAP in India. He had the credentials, I double checked and the work he did in my accounts was good. Then out of the blue he cancelled our agreement. I changed all the passwords and removed his access to my accounts.

A couple of days later, 2 accounts were suspended and it’s taken 3 months to get them back on track. Google actually gave me some credit to compensate client’s loss of income. No financial loss on their cc. Whew!

I had my computer turned inside out to remove any malware.
Google assured me no other campaigns in my master account were affected.

So here we are 3 months later dealing with yet another account infected by some bastard. This is the acount I’ve been talking about here.

So, thanks to everyone who tried to help get to the bottom of my problem.
I appreciate it and it’s great to be amongst good people.

April to August has been a complete disaster.
Does anyone else outsource their PPC?

Ros