Comments on: Top Google Adwords Quality Score Misconceptions

By: John Crenshaw

John Crenshaw — Thu, 10 Dec 2009 17:11:13 +0000

On your second point, you can buy a higher ad position, which tends to increase click through rate, which in turn increases quality score…so, indirectly, you can buy a higher quality score.

By: PPCHero: Search Blogger of the Day | SEO Scoop

PPCHero: Search Blogger of the Day | SEO Scoop — Tue, 19 Aug 2008 10:27:51 +0000

[...] PPCHero, the Search Blogger of the Day. Today I’d like to highlight a post called Top Google Adwords Quality Score Misconceptions. Remember the old days when all you had to do was buy your way to the top of Adwords? Right, and [...]

By: Andy Komack

Andy Komack — Fri, 08 Aug 2008 13:29:54 +0000

Great post Amber! You always write good stuff.

I have to admit that I had the match type misconception as well, and I’ve been doing PPC a long time. Kind of feel silly that I did not look into that in more detail earlier.

Of course, we will continue to use all 3 match types so that we can a) manage conversion rates (we do see differences there), and b) to feed the intelligence we gather into SEO efforts.

Thanks for putting this out there.

By: Tad Miller

Tad Miller — Fri, 08 Aug 2008 00:36:58 +0000

I’m pretty sure that Google only determines Quality Score on Exact Matches only:
http://www.seroundtable.com/archives/017716.html

Loving this series on Quality Score.

By: Oldal betölt?dési id? (Page Load Time) mint Quality Score factor : Invalid Click :: SEO Blog

Thu, 07 Aug 2008 14:48:41 +0000

[...] Top Google Adwords Quality Score Misconceptions [...]