Comments on: Two Ways to Improve Ecommerce Conversion Rates

By: Arun Nair

Arun Nair — Fri, 23 Nov 2012 09:55:00 +0000

Hi Dave, I would like to say that is the limited time offer like 2 hrs left & 200 products sold or kind of bidding or options could be festival specials. If I am handling social media I would like to go with coupon code.

Thanks
Arun Nair

By: Raju Paliwal

Raju Paliwal — Thu, 12 Jul 2012 08:12:00 +0000

Thanks of your response Dave!

What Match Type Help in Decreasing my CPL ?
Currently I am Using “Phrase” Match Keywords Only.

I am Getting few Clicks but no Conversions.

By: Dave Rosborough

Dave Rosborough — Wed, 11 Jul 2012 21:46:00 +0000

Website Optimizer is a great way to run A/B tests, particularly for testing landing pages to improve conversion rates. When it comes to keyword bids and ad testing, AdWords Campaign Experiments (ACE) can also be helpful for incremental growth. Thanks for reading.

By: Dave Rosborough

Dave Rosborough — Wed, 11 Jul 2012 21:41:00 +0000

Raju,

Enhanced CPC will not work if you are opted into Conversion Optimizer. By selecting that option, you are given the choice of using the suggested CPA bid -or- a custom CPA bid. However, if you have a campaign running with Enhanced CPC, you can always cross-reference your CPA goals manually if you have segmented your campaigns and ad groups appropriately.

Hope that helps, thanks for reading.

By: Dave Rosborough

Dave Rosborough — Wed, 11 Jul 2012 21:32:00 +0000

Hi Sajan,

I appreciate the kind words. Just out of curiosity, how have you gone about adding a sense of urgency to your ecommerce pages? Limited time offers? Promo codes? Would love to hear your thoughts.

By: Raju Paliwal

Raju Paliwal — Tue, 10 Jul 2012 12:38:00 +0000

Will Enhanced CPC work in CPL based Campaign ?
I am new in PPC, Please tell me in detail.
Thanks In Advance

By: Raju Paliwal

Raju Paliwal — Tue, 10 Jul 2012 12:37:00 +0000

Hello Dave.
Will Enhanced CPC option will help in CPL based Campaign ?
I am a new PPC analyst want to know about it in detail.

Thanks in advance

By: Ayaz

Ayaz — Tue, 10 Jul 2012 08:04:00 +0000

HI Dave! I agree with you providing the simplicity on the estore is really crucial and I took it in this way that If I do the shopping online than I need simple store where I can buy and can also be guided with simple written directions and if you managed to do this that’s certainly the great booster for your store.

By: Troy Boehm

Troy Boehm — Mon, 09 Jul 2012 20:10:00 +0000

Depending on how many ad’s you like to run or the size of the ad group – A very simple way is to set the ad rotation to even and run two ad copies that are the exact same, but that lead to different landing pages. This will let you know which landing page performs better under that same circumstances.

By: Tiesdotcom

Tiesdotcom — Mon, 09 Jul 2012 19:56:00 +0000

What are your favorite a/b testing tools for improving conversion rates?