Comments on: Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!

By: Nick A.dams

Nick A.dams — Thu, 22 Sep 2011 11:19:00 +0000

Great post!
Now that MSN AdCenter and Yahoo have merged – it’s even easier to do this using their import feature. I use ppc keyword toolz to export all my adgroups and ads and keywords and then quickly import into MSN – it takes me less than 3 minutes.

By: Keith Horwood

Keith Horwood — Thu, 17 Mar 2011 11:58:00 +0000

This is going to become very important, what with the Search alliance. Never has a time come when people are more in need of a PPC Hero! It’s a good time to become familiar with the adcenter desktop tool for importing google campaigns or yahoo campaigns. Can take some time but the results I had at Christmas made the it well worth it.

By: adamp

adamp — Mon, 13 Apr 2009 13:53:15 +0000

Thanks Amber, however when I create an export file from the Google Editor, there is no ad ID column in the .csv file. Am I missing something?

By: Amber

Amber — Mon, 13 Apr 2009 13:29:11 +0000

@Adamp, it will not overwrite what is already in yahoo and msn. It will recognize campaigns that already exist and make changes according to the campaign. I do this several times throughout the month. Note that if you are adding anything, you must copy and paste the same campaign, ad group, or ad id number in that row in order for yahoo or msn to recognize it.

By: adamp

adamp — Sat, 11 Apr 2009 18:13:09 +0000

How do you handle subsequent changes to a campaign?

For example, say after importing my adwords capmpaigns into yahoo, i make subsequent changes in google.

How do i reflect those changes in yahoo / msft?

If I redo the import process as you outlined, does that overwrite what i previously imported? will it duplicate a lot of stuff?

i guess the point is, do you have techniques to only apply ‘deltas’?

thanks in advance and great info FYI.

By: amber speer

amber speer — Fri, 20 Mar 2009 15:03:16 +0000

@Ryan, yes you’re right. Using adCenter desktop is great. I only wish yahoo could get something like it!

By: Ryan

Ryan — Wed, 18 Mar 2009 17:12:34 +0000

Hi Amber,

Microsoft adCenter Desktop makes importing campaigns from Adwords way easier than it used to be. You can upload an export of an Adwords campaign (in csv format) straight into adCenter Desktop without having to modify the structure at all. And the 500 line limit you mentioned doesn’t apply either. It is so much easier!

By: Amber

Amber — Wed, 18 Mar 2009 15:13:15 +0000

Some people have pointed out that this method of uploading Google into Yahoo and MSN shouldn’t be done, even though the functionality is there. In reality, all three search engines perform differently, and shouldn’t have all the same bids, settings, etc. But doing this is a good start – and that’s the basis of the post. To get started quickly! Once you have uploaded all of your keywords into Yahoo and MSN, you’ll want to check on your stats and still see where your bids need to be adjusted on certain keywords and so on. Essentially, you do want the same keywords in all three accounts, just a different bids more than likely.

Also, yes there are some things you will need to change in your Google file before uploading into yahoo like negative keywords and start date as an example. If you are continually having problems uploading, just contact a yahoo or MSN rep and they can help you format your file to upload into their system. Trust me, they want your business so they’re more than willing to help!

@Justin, just call your Yahoo rep or email Yahoo and ask them to add the import feature to your account. You no longer have to meet a threshold to get this feature!

@Amelia – I agree, that part of uploading into MSN is a real pain. Just email or call MSN and they will more than likely do this step for you!

By: hiren

hiren — Wed, 18 Mar 2009 13:55:57 +0000

I do not think this is an ideal thing to do. As correctly mentioned in above comments, i agree that we always try different keywords in different search engines… what works in google might not work on yahoo or msn. Though this is a good feature to save time but not recommended.

By: krishna

krishna — Wed, 18 Mar 2009 12:29:51 +0000

I agree these are some nice points made here. But, how come this be beneficial as we are trying to work on same keywords in all the accounts. Can we achieve good results trying out the same campaigns/keywords in different networks. I was thinking of something different here. Try different keywords in different networks for better results..what say?