Comments on: Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics

By: Todd Norton

Todd Norton — Tue, 06 Dec 2011 15:25:00 +0000

For some reason Google Analytics does not display the correct amount of clicks/visits for a correctly tracked Campaign in AdCenter.

AdCenter Clicks: 305
Google Analytics Visits: 78

ie: www.mystite.com/?utm_source=adcenter&utm_medium=cpc&utm_term=restaurant%2Bequipment&utm_campaign=AdCenter%2BMain%2BCampaign

All of my keywords in the campaign are set up correctly for tracking in adCenter but it doesn’t show as many clicks/visits in Google Analtyics as it does in AdCenter. Is anyone else having this issue or do you know why the data would be so different?

By: Ed Croteau

Ed Croteau — Thu, 06 Oct 2011 23:43:00 +0000

How does switch from a non-SSL landing page URL structure like http://store.domain.com to an SSL structure like https://secure.domain.com (different subdomain) ?

I’m losing the ad campaign tracking variable even though the sale and SKU are being recorded in AW and GA.

Any ideas ?

Thanks!

By: Andydutson01

Andydutson01 — Thu, 14 Jul 2011 16:19:00 +0000

Be careful when using the URL builder and usign the exact data wihtout a minor tweak. The tool encodes the brackets so you need to replace the encoded characters back into brackets before importing back into adcenter.

By: Anonymous

Anonymous — Fri, 22 Apr 2011 19:52:00 +0000

Actually, if you are comfortable using vlookups, you can import your Google anlaytics data into excel, and then pull your adcenter data, and get all the granularity you need

By: Ronnie Rosenbrook

Ronnie Rosenbrook — Fri, 07 Jan 2011 15:11:40 +0000

Thanks for your fascinating publish! What theme are you using?

By: Michael Schlotfeldt

Michael Schlotfeldt — Thu, 30 Dec 2010 14:44:52 +0000

Thanks! Working like a champ!

By: Laurie Turnbull

Laurie Turnbull — Mon, 22 Nov 2010 20:35:47 +0000

Hi there

I’m a bit of a novice with GA (I’m not a developer) and whilst I’m fine using the URL builder to tag landing pages to track banners, eDM etc, I can’t seem to get the GA Goals to work.

Here is my problem: none of the pages within the funnel are unique to the campaign (application form>thank you message) so I thought I could use the UTM string for the application form (my landing page) as the URL in the goal.

Even though I have gone through the application process at work and at home, no data is being collected in GA.

If you could help that would be wonderful!

Laurie

By: David Arrington

David Arrington — Thu, 02 Sep 2010 06:17:40 +0000

Hi,

I currently am running ad placements in Google and I track which website my ad ran on by using the {placement} insertion tag in Google. I’m setting up a similar campaign in Adcenter and am hoping that there is a similar insertion tag for the Adcenter content network so I can see which placement or website my ad appeared on so I can know which ones are working and which I should add as negative sites.

Thanks for your help!

By: Prateek

Prateek — Mon, 09 Aug 2010 07:18:49 +0000

I am running a Google Adwords and MSN PPC and i want to track my MSN PPC through Google analytics. I have build a URL through Google URL Builder and set it as my destination URL of my AdGroup.
but my Question is that from where i can see my MSN Adgroup Tracking Data in Google Analytics??

By: Bronwyn

Bronwyn — Fri, 11 Jun 2010 13:59:30 +0000

I’m having the same problem as Liz, the keyword isnt being pulled by GA, it is simply showing in reports as {keyword}.

I’ve noticed from other recent posts at various places (april/may 2010) around the web that other ppl are also having this problem with tracking their adCenter campaigns too whether they apply the tracking params to destination url at ad level or using {param1} or applying the destination urls with tracking at the keyword level.

The other thing I would like to be able to track too, is the adCenter variable {AdId}, which (from my small amount of understanding) in theory should work similar to the adwords variable {creative}. None of the adCenter variables seem to currently be working with GA (at least for me)

GA seems to pull the adwords data and variables without a problem but not the adCenter variables/’equivelents’.