Comments on: Use Content Network Stats to Create High-Performing Placement Targeted Campaigns http://www.ppchero.com/use-content-network-stats-to-create-high-performing-placement-targeted-campaigns/ Heroic Feats of Pay Per Click Management Sun, 14 Mar 2010 09:56:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: kathy and weight training for women today http://www.ppchero.com/use-content-network-stats-to-create-high-performing-placement-targeted-campaigns/comment-page-1/#comment-69962 kathy and weight training for women today Sat, 30 Jan 2010 15:32:57 +0000 http://www.ppchero.com/?p=3479#comment-69962 I had some initial (possibly dumb beginners luck) in the content network, but messed it up before i knew what i was doing. i appreciate all the info on your site. hopefully it will help me get things back up and running. how big do you usually start a content campaign that you want to test? do you use graphic ads right away too? and lastly, what are your thoughts on split testing w/in the content network? i have read that it is pretty much impossible as each ad are run on totally different websites and thus you can't really compare. I had some initial (possibly dumb beginners luck) in the content network, but messed it up before i knew what i was doing. i appreciate all the info on your site. hopefully it will help me get things back up and running. how big do you usually start a content campaign that you want to test? do you use graphic ads right away too? and lastly, what are your thoughts on split testing w/in the content network? i have read that it is pretty much impossible as each ad are run on totally different websites and thus you can’t really compare.

]]> By: Terry http://www.ppchero.com/use-content-network-stats-to-create-high-performing-placement-targeted-campaigns/comment-page-1/#comment-49914 Terry Sat, 15 Aug 2009 00:47:11 +0000 http://www.ppchero.com/?p=3479#comment-49914 Just so I understand, you're saying take the best performing keywords from the Automatic Content Placement, pause that campaign and then place them in the Managed Content Placement?? Just so I understand, you’re saying take the best performing keywords from the Automatic Content Placement, pause that campaign and then place them in the Managed Content Placement??

]]> By: Andrew http://www.ppchero.com/use-content-network-stats-to-create-high-performing-placement-targeted-campaigns/comment-page-1/#comment-43098 Andrew Tue, 16 Jun 2009 15:29:20 +0000 http://www.ppchero.com/?p=3479#comment-43098 Craig - Thanks for the comment! As you write, my method may result in some upfront expense that can be pulled back later. I like this method, however, because it allows you to "follow the numbers," rather than to guess which sites might work best. In the way that the best ad text sometimes is a surprise, I think the sites that work can often also surprise you. I'd love to hear any success stories from using this tactic. Craig -

Thanks for the comment! As you write, my method may result in some upfront expense that can be pulled back later. I like this method, however, because it allows you to “follow the numbers,” rather than to guess which sites might work best. In the way that the best ad text sometimes is a surprise, I think the sites that work can often also surprise you.

I’d love to hear any success stories from using this tactic.

]]> By: Craig - Internet marketing services http://www.ppchero.com/use-content-network-stats-to-create-high-performing-placement-targeted-campaigns/comment-page-1/#comment-43008 Craig - Internet marketing services Mon, 15 Jun 2009 18:20:02 +0000 http://www.ppchero.com/?p=3479#comment-43008 I had tried somethign like this except I did it the opposite way trying to prequalify each site by hand and then setting up the targeted palcement campaign. Your wya may cost extra up front but it will cast a wider net and open up some interesting possibiliites. I had tried somethign like this except I did it the opposite way trying to prequalify each site by hand and then setting up the targeted palcement campaign. Your wya may cost extra up front but it will cast a wider net and open up some interesting possibiliites.

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