http://www.ppchero.com/use-trust-symbols-credibility-elements-to-increase-conversions/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.ppchero.com/use-trust-symbols-credibility-elements-to-increase-conversions/comment-page-1/#comment-20820 todd lucier Sat, 11 Oct 2008 01:02:01 +0000 http://www.ppchero.com/?p=1258#comment-20820 Nice thought. I often teach about credibility and use of logos to engender credibility. Nice to hear that research shows an increase in conversion rates when trust symbols are used. Nice thought. I often teach about credibility and use of logos to engender credibility. Nice to hear that research shows an increase in conversion rates when trust symbols are used.

]]> http://www.ppchero.com/use-trust-symbols-credibility-elements-to-increase-conversions/comment-page-1/#comment-20748 Amber Wed, 08 Oct 2008 18:10:52 +0000 http://www.ppchero.com/?p=1258#comment-20748 Hi Andy, thanks for the comment. It's such a simple concept, but once I heard Tim speak about it out loud, it just made perfect sense. Good luck! Hi Andy, thanks for the comment. It’s such a simple concept, but once I heard Tim speak about it out loud, it just made perfect sense. Good luck!

]]> http://www.ppchero.com/use-trust-symbols-credibility-elements-to-increase-conversions/comment-page-1/#comment-20735 Andy Komack Wed, 08 Oct 2008 14:30:45 +0000 http://www.ppchero.com/?p=1258#comment-20735 Hi Amber - nice post (as usual). I especially like the concept of highlighting customer/partner logos directly on a landing page. Something I had not thought of. Hi Amber – nice post (as usual). I especially like the concept of highlighting customer/partner logos directly on a landing page. Something I had not thought of.

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