Comments on: Use Your Impression Share Report To Increase Clicks and Conversions http://www.ppchero.com/use-your-impression-share-report-to-increase-clicks-and-conversions/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Sean http://www.ppchero.com/use-your-impression-share-report-to-increase-clicks-and-conversions/comment-page-1/#comment-71940 Sean Wed, 17 Feb 2010 01:48:34 +0000 http://www.ppchero.com/?p=1223#comment-71940 Hi Joe, I found your guidance very useful. I am trying to understand how I can tell if I am getting the right people. I have a CTR of nearly 2% - IS 19% - Lost Rank 78% which from what you advise means I need to increase the bids, but the ROI is already negative - any suggestions? Hi Joe,

I found your guidance very useful. I am trying to understand how I can tell if I am getting the right people. I have a CTR of nearly 2% – IS 19% – Lost Rank 78% which from what you advise means I need to increase the bids, but the ROI is already negative – any suggestions?

]]> By: Joe http://www.ppchero.com/use-your-impression-share-report-to-increase-clicks-and-conversions/comment-page-1/#comment-20747 Joe Wed, 08 Oct 2008 17:46:37 +0000 http://www.ppchero.com/?p=1223#comment-20747 Hello Phil: That's a good question. Sounds like your budget isn't holding you back. And it sounds like your Exact Match IS is great at 95%. It must be your other match types that aren't ranking well and that is bringing down your overall IS. You may want to check your broad & phrase match keywords. Hello Google-Free: If you are using day-parting to turn your ads off completely, then the IS percentage should be correct. I would think Google measures that total number of impressions for when your ads are active. So, if your ads are turned off at 9pm until 8am, then you are not generating impressions. I hope that makes sense! Hello Phil:
That’s a good question. Sounds like your budget isn’t holding you back. And it sounds like your Exact Match IS is great at 95%. It must be your other match types that aren’t ranking well and that is bringing down your overall IS. You may want to check your broad & phrase match keywords.

Hello Google-Free:
If you are using day-parting to turn your ads off completely, then the IS percentage should be correct. I would think Google measures that total number of impressions for when your ads are active. So, if your ads are turned off at 9pm until 8am, then you are not generating impressions. I hope that makes sense!

]]> By: Google-free http://www.ppchero.com/use-your-impression-share-report-to-increase-clicks-and-conversions/comment-page-1/#comment-20738 Google-free Wed, 08 Oct 2008 15:24:45 +0000 http://www.ppchero.com/?p=1223#comment-20738 HI Joe, Thx for this great post. Starting from it would you agree to dig in deeper and talk about the influence of DayParting on this report plz ? ie.: if my campaign set up includes a day parting from 8 am to 9 pm Then how accurate this report would be ? My understanding is this report is not accurate with the day parting but, is it ? HI Joe,

Thx for this great post.
Starting from it would you agree to dig in deeper and talk about the influence of DayParting on this report plz ?
ie.: if my campaign set up includes a day parting from 8 am to 9 pm
Then how accurate this report would be ?
My understanding is this report is not accurate with the day parting but, is it ?

]]> By: Phil EH http://www.ppchero.com/use-your-impression-share-report-to-increase-clicks-and-conversions/comment-page-1/#comment-20736 Phil EH Wed, 08 Oct 2008 15:02:58 +0000 http://www.ppchero.com/?p=1223#comment-20736 I'm puzzled by some of the impression share data. For example we have one campaign with IS of just 26%, Exact IS of 95% and averag position of 1.9. Lost IS budget is 0%. Lost IS Rank is 74%. But how can an add with position 1.9 lose out due to rank 74% of the time? Does that mean the times it does not show the rank would have been much lower? I’m puzzled by some of the impression share data. For example we have one campaign with IS of just 26%, Exact IS of 95% and averag position of 1.9. Lost IS budget is 0%. Lost IS Rank is 74%. But how can an add with position 1.9 lose out due to rank 74% of the time? Does that mean the times it does not show the rank would have been much lower?

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